Dubai, February 07, 2008: Topshop has launched its trendy, colourful spring/summer line, an eclectic mix of nautical inspired high waisted dresses, ethnic tie-dyed pieces and vintage looks reminiscent of 1940's and 70's. Also in stores are capes, oversized cardigans and brightly coloured skinny trousers.

The 1930's cruise revival look at Topshop sees smart high waisted dresses with cut-about sailor stripes and neat tea dresses mixed with more fluid chiffons.  Silk tie-neck blouses with waterfall frills and draw-string Ts are given cute rope prints, nautical inspired-stars and anchor motifs.  Boxy 1940's style jackets are paired with blue, and crisp white high-waisted jeans and stirrup trousers, while playful bow-print Ts give a youthful twist.  Dark, contrasting trims and vivid intarsia knits add weight and texture to the primary colour palette.  Headscarves are a key item this season; casually slung about the neck, they add to the overall style.  Striped pumps and chunky round sunglasses complete the nautical look. 

For ethnic lovers, there are eye catching dip and tie-dyed pieces with an ethnic feel, layered over colourful jersey sportswear. Waistcoats and shrunken jackets are worn over voluminous khaki, pink and deep purple tie-dyed kaftans.  Beachy jersey mini dresses in pale corals, sky blues and lemons mix have graphic, digital 'Aztec' print accessories.  Embellished Ts and tunics with deep arm-holes bring a hint of insouciance when worn with khaki turn up shorts and faded grey denim.  Fringing, beading and leather strapping appears on sandals and belts.

The vintage inspired collection at Topshop references delicate prints and dresses of the 1940's through to 1970's graphic prints.  Varying scales of florescent florals are key and appear on dark background tea dresses with high waists and softly puffed sleeves.  Pretty blouses and ra-ra skirts with multi-layered frills and bow fastenings are toughened by black trims and black patent detailing.  Monochrome, motif Ts are layered underneath belted, ditzy print bandeau dresses.  Pistachios, aubergines and tangerines are lifted by sherbet colours.  Paint box coloured sunglasses, round toe tap-shoe and punched-leather wedges mix with natural leather satchels

There is also a collection of Harajuku inspired crisp, preppy separates with an easy feel.  Fine seersucker blouses and cropped boxy blazers appear in multi-coloured ticking stripes.  Capes and oversize cardigans are layered over clean cut gingham shell-blouses and skinny and carrot leg jeans.  1970's style blue jeans, slouchy shorts and ra-ra skirts work with cute logo Ts in young, primary colours while a 50's style summer dress adds sophistication.  A palette or of red, blue and white dominates, highlighted with degrade citrus lemon and orange.  Brightly coloured t-bar flats, doctor and bowling bags complete the story.

Saturated colour-blocking on body con jersey dresses with cut-out details are a fashion must-have.  Multi-layer strapping and modern cutting techniques reveal backless one shouldered shapes while fluid oversize boyfriend jackets and brightly coloured skinny trousers and jeans soften the silhouette.  Fabrics include Chintz, sheen mix, high shine patents and powermesh.  A palette of tangerine, magenta, violet and new lipstick corals are given monochrome and solid black backgrounds.  Slick accessories include colour-block clutches and statement shoes with high-shine overlasted platforms have cut-away detailing.

Topshop is brought to the region by M.H Alshaya Co., the Kuwait based leading international franchise operator of world renowned brands. Topshop's latest spring/summer collection is available from over 20 Topshop stores in UAE, KSA, Kuwait, Bahrain, Qatar, Lebanon and Jordan.

-Ends-

About Topshop 
Topshop was established in 1964 within a Sheffield department store called Peter Robinson and year later moved into space in the basement of its Oxford Circus store in London.  In 1974 Topshop set up as a stand-alone retailer. 

Tosphop's vision was to establish the brand as a fashion authority.  Since then, Topshop has now become one of fashion's major success stories. 

The brand continues to receive critical acclaim from industry insiders and was awarded Best Shop on The High Street by Company and Customer Service Initiative of the Year by Retail Week last year. 

The brand's profile is growing internationally.

About M.H. Alshaya Co.
M.H. Alshaya Co. is a leading international franchise operator for over 40 of the world's most recognized retail brands including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company currently operates over 1,400 stores across its operating divisions in the Middle East, Turkey, Russia and Southern/Eastern Europe and employs more than 14,000 individuals from over 37 nationalities.

The company has built a dominant platform for operating retail concepts in its markets.  Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure and application of best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.  You can learn more about the company at www.alshaya.com.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic and respected companies in the Middle East.  In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

For further information, please contact:
Lisa George/Jonathan Tudor,
ASDAA Public Relations.
Tel: 04 3355969.
E-mail: l.george@asdaa.com/ j.tudor@asdaa.com 

Issued by M.H. Alshaya Co. W.L.L: Press Office: 
Tel: + 965 2242371
Mob : 7217802 .
Fax: 4848051,
E mail: Abdullah.boftain@alshaya.com 

© Press Release 2008