Discount for Emirates NBD card holders until April 2011
Dubai, United Arab Emirates, 18 May 2010 - The onset of the summer season combined with a recovering economy has enabled the leading car rental company in the UAE, Thrifty Car Rental, a subsidiary of the Dollar Thrifty Automotive Group, Inc. (NYSE: DTG) to boost its marketing campaigns in the form of segmented promotions.
Today, Thrifty announced subsidized rates for Emirates NBD credit card holders. These rates will be valid for any car hire at all Thrifty locations in the UAE from May 2010 through the end of April 2011.
"We have noticed a lot more customers renting through special rates or offers in the past few months and deduce that car renters are spending cautiously and shopping around for value," said Rahul Singh, General Manager, Thrifty Car Rental, United Arab Emirates. "We strategically look for reliable partners with a sizeable customer base to whom we can offer our reward scheme. As a leading bank in the region, Emirates NBD has a solid presence, a global outreach and enticing offers for its credit card holders. With this strategic partnership, Emirates NBD card holders all over the globe are able to save when renting through Thrifty in the UAE."
Emirates NBD has operations in United Arab Emirates, Kingdom of Saudi Arabia, Qatar, United Kingdom and Jersey (Channel Islands), and representative offices in East Asia and the sub-continent.
"We are very pleased to partner with Thrifty in presenting our credit card customers with a unique offer that will help ease their finances," said Saif Al Mansoori, Deputy Head Group Marketing, Emirates NBD. "As a leading cards provider, Emirates NBD provides a full range of benefits to all its credit card customers and ensures that they are rewarded for their loyalty with innovative and cost-saving privileges. We are certain that our customers will be delighted by this offer, which will reduce their vehicle rental expenses by half and enable them to enjoy worry-free motoring for a whole year."
With a fleet numbering in excess of 14,000 vehicles, Thrifty is the largest car rental company in the UAE, and the largest franchise of Dollar Thrifty Automotive Group, Inc. outside of North America. Thrifty operates across the country with over 30 full-service outlets in Dubai, Abu Dhabi, Al Ain, Ras Al Khaima, Sharjah and Fujairah.
"Thrifty will continue to look for creditable partners to offer unbeatable rates and meet the increasing demand for cost-effective, efficient and comprehensive vehicle leasing within the region. Our customer-centric approach is what reinforces our reputation as the region's leading car rental company," concluded Singh.
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About Thrifty Car Rental
Thrifty Car Rental is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Together with its corporately-owned locations and those of its franchise owners, the Thrifty Car Rental brand serves value-conscious travelers from more than 983 locations in over 75 countries. For additional information, visit www.dtag.com or www.thrifty.com.
About Emirates NBD
Emirates NBD (DFM: Emirates NBD) is a leading bank in the region.
Emirates NBD has a leading retail banking franchise in the UAE, with 132 branches, 705 ATMs and SDMs. It is a major player in the UAE corporate banking arena, and has a strong Islamic banking, investment banking, private banking, asset management and brokerage operations.
The bank has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, the United Kingdom and Jersey (Channel Islands), and representative offices in India, Iran and Singapore. For more information, please visit: www.emiratesnbd.com
For more information, please contact:
Sam Eltibi
Executive Director, Middle East and North Africa
Dollar Thrifty Automotive Group, Inc.
Tel: +971 4 43328833
Fax: +971 4 3324454
E-mail: sam.eltibi@thrifty.com
Natasha D'Souza
Consultant
The Portsmouth Group
Tel: +971 4 369 3575
Fax: +971 4 360 4511
Email: natasha.dsouza@theportsmouthgroup.com
For further information, please contact:
Hassan Al Khuwaildi
Public Relations Officer
Group Business Marketing
Emirates NBD
Tel: 971-4-2092263
Fax: 971-4-2329147
Email: HassanAl@emiratesnbd.com
Parisa Ansarian / Sudha Chandran
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080
Email: p.ansarian@asdaa.com / s.chandran@asdaa.com
© Press Release 2010
