Dubai, U.A.E, 02 August, 2010: Thomas Klein International (TKI) has been appointed to conceptualise and design a new series of pastry shops to be launched in Abu Dhabi. The shops will operate under the name of Crème Royale, and is jointly owned by The Royal Group in Abu Dhabi and a Greek investor, Theodore Zaravinos.

TKI will be responsible for the conceptualisation and design of the retail stores and the central production unit which will produce all the cakes and pastries for the entire series of stores.

The first store in Abu Dhabi will be located in Souk Al Merkazi (Central Market), and the second shop will open a few months later in Paragon Mall which will also feature a seating area for on-site consumption of sweets, pastries and light meals.

 "The interiors will be 'cutting-edge' ultra-modern, and will perfectly showcase the selection of premium luxury products on offer. We are also currently envisaging the possibility of including art installations in every store," said Daniel During, Managing Partner of Thomas Klein International. 

TKI will work in conjunction with its associated office, PS Studio in Chicago, to create a 'one-of-a-kind' interior concept that will be aligned with the unique product offering.

"We hope to bring a new level of sophistication to Abu Dhabi with this venture," added During.

Paragon Mall will also house the central production unit, a state-of-the-art facility which will be over 250 square meters in size.

Theodore Zaravinos added, "We are delighted to work with TKI as they have a proven record of cutting-edge and unique designs, and they consistently produce interiors that are also highly operations-friendly."

"As a group we have a commitment to open several more Crème Royale stores of various sizes across the UAE, and we want to be known as 'the' cake supplier in the region.

Our first outlet is due to open in December 2010, and our range of cakes will include tailor-made wedding and birthday cakes, to 'Prêt a Porter' line of individual cakes of various sizes," concluded Zaravinos.

The total investment for the first two outlets and the central kitchen is budgeted at US$ 2,5 million dollars.

-Ends-

About Thomas Klein International
Thomas Klein International has been operating in the region since 2001, and provides professional consultancy services specialising in the hospitality, entertainment and leisure sectors, with a strong emphasis on food and beverage operations.

Thomas Klein International has worked on a variety of projects for prestigious clients in the past including; Al Samadi Sweets and Café, The Sultan Group for Butcher's  Den and Prime and Toast, as well as  Sharjah's tourist destination -Qanat Al Qasbah; Spazio restaurant at Prince Walid bin Talal's Kingdom Tower; Dubai Industrial City Central Production Kitchen; Dubai Media City retail areas; and various independent and hotel restaurants including projects for Le Royal Meridian Abu Dhabi, Four Seasons Riyadh, Moevenpick Hotel Oud Metha Dubai and Wafi City.

TKI has a network of over 100 specialized professionals in10 countries, including four dedicated offices situated in Brussels, Chicago, Frankfurt and Dubai, covering all faculties to make sure that only the most qualified and dedicated team of individuals work on each project.

The company seeks to help individuals and organizations create and establish successful and highly profitable operations by offering a range of services that include developing and establishing concepts and brands; feasibility studies and market research; interior design; developing and implementing menus and price strategies; professional kitchen planning, and training to communicate the concept from inception to opening to ensure a financially sound operation. The company also offers optional management contracts that ensure consistent standards and a profitable operation.

TKI initiates and supervises entire projects to work towards successful openings, although the company will also take on part-projects, where a client may only require one specific service from the above disciplines.

For more information, please contact
Lorey Fenton 
Marketing Communications Consultant  
Tel: +971 50 553 4231
Email: lorey@lmcdubai.com

© Press Release 2010