Dubai, UAE, June 25, 2007- This summer, Giordano is all about linen. The focus this season is one of relaxed sophistication, making it easy to maintain your style in 40°C plus weather.
Giordano's newest collection is characterized by fancy two-tone weaves, printed linen, linen blazers, cropped pants and great linen knit wear. "This summer's collection distinguishes itself from other collections as its style remains modern and relevant, yet timeless. It is this summer's must have but will always be a summer essential" stated Naomi Kasad, Giordano buying manager.
The new collection focuses on white and soft shades such as beige, gentle greens and warm hues of toned down brown. The delicate color pallet is useful for those that like to mix and mach. Key items for men include linen blazers and trousers, easy fit shirts, and slim fitted tees. Women may also enjoy the linen blazers to compliment pants with cropped or printed pants and a variety of innovatively cut sheer tops.
As a high absorbent and good conductor of heat, linen is the coolest of garments and is two to three times stronger than cotton. All of the fabric used in this summer's collection is either 100 per cent pure linen or blended with cotton or rayon, allowing customers to enjoy great quality clothing.
Finally, the trendy collection also features Giordano's core range in this season's fresh new colors, denims, and printed tees. With Giordano's new collection, men and women can enjoy the summer in comfort and style.
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For more information please contact:
Dana Salloum
Asda'a Public Relations
T: 971 4 3355 969
F: 971 4 3356 080
d.salloum@asdaa.com
© Press Release 2007
