The latest innovation in outdoor advertising
Dubai: Dubai-based Concept Media today (MONDAY) launched Spectacular, a bigger, bolder, more versatile hoarding. Spectacular distinguishes itself from other forms of outdoor signage in its vast dimensions, increased adaptability and strategic positioning across Dubai.
Spectacular, has been developed by Concept Media to be as malleable as possible in order to cater to different outdoor advertising needs. The dimensions of Spectacular can vary; the hoarding has the potential to be up to 80 meters wide and 10 meters high. The sheer magnitude and expansiveness of the Spectacular hoarding ensures that corporate messages and brands get maximum exposure.
The various lighting options that Spectacular offers, further add to the visual impact of the vast hoarding. The Spectacular hoarding can be either floodlit or backlit accentuating the visual messages on display.
The Spectacular hoardings are strategically located around high traffic areas in Dubai, so as to maximise the direct visual contact with motorists. The hoardings will be located near the Galadari roundabout, Lamcy Plaza and the Karama Fish Market. Concept Media has plans to expand the Spectacular hoardings across the UAE, with sites already identified in Abu Dhabi, Sharjah and Ajman.
"Concept Media is always looking to innovate and improve our services in the domain of outdoor advertising. With Spectacular we have been able to develop a versatile product that has the ability to adapt to meet changing client needs. Spectacular is expanding the boundaries of outdoor advertising, enabling hoardings to be bigger, more creative and highly effective in delivering company messages," said Pierre Pereira, Director -Business Development, Concept Media.
Spectacular hoardings will provide an exciting new medium through which companies can reinforce their messages. The launch of Spectacular is set to transform the Dubai landscape and occupy a prominent place in the Emirate's evolving skyline.
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NOTE TO EDITORS
Concept Media is the latest concessionaires of Dubai Municipality bus advertising and publishers of titles including Invest and Live in Dubai and Challenge. Concept Media, in collaboration with the UK's second largest publishing house EMAP plc, has recently launched the Middle East's first B2B retail journal RetailME. The company is the regional media reps for oil and gas titles - the Singapore-based Asian Oil & Gas and Houston-based Offshore Engineer.
This press release has been issued on behalf of Concept Media by Concept PR.
For further information, please contact:
Maya Ribeiro
T: +9714 3903947/8
F: +9714 3904750
E-mail: press@cpr.ae
© Press Release 2004
