A Unique Dining Experience 50-Metres Up in the Air Over Beachside Retail Avenue
Dubai: 18 April, 2009 - The Walk at Jumeirah Beach Residence (JBR), a pioneering beachfront shopping avenue managed and developed by Dubai Retail, a subsidiary of Dubai Properties Group (DPG), today announced it will host a highflying dining concept called Dinner in the Sky, as a part of its initiative to bring pioneering concepts to the retail promenade.
Suspended 50 meters in the air, Dinner in the Sky will offer an eclectic selection of culinary options ranging from coffee mornings to three-course meals. The 22-seat platform will particularly offer an ideal dining experience for social and business groups.
Strapped into custom designed seats around an unconventional dining table, the participants will be hoisted into the air by a 100 tonne crane. Once in the air, the table is free to rotate 180 degrees while the guests' feet hang free. Qualified chefs and waiters will also be on hand to pamper the brave with sumptuous cuisine options.
Organized in association with the Dubai- Based Event Horizon and event agency Mindset Media Dubai, Dinner in the Sky will be offered for a limited time from 17 April to 15 May at The Walk at JBR.
Haiyan Mujarkech, CEO of Dubai Retail, said: "The Walk has always endeavored to move away from conventional concepts, as Dubai's first beachfront promenade. The Covent Garden Market Dubai at The Walk is testimony to this strategy, and many other events such as Winter Sports events, Rock Balancing and Sand Sculpturing. Continuing with our mission to pioneer innovative services, we are pleased to host Dinner in the Sky at The Walk. We are certain the attraction will deliver an experience of a lifetime including breathtaking views amidst a serene environment, complemented by interesting cuisine.
"In the future, we will continue exploring avenues that will enhance our clients' visit to The Walk. We strongly believe such initiatives serve as a great entertainment platform for the residents living at Jumeirah Beach Residence and around Dubai, while attracting tourists to the outdoor concourse as a must-visit destination in their itineraries."
Recently, Dinner in the Sky won the SMB Advisor Middle East Award for the most incredibly innovative approach. Forbes Magazine US voted it as one of the 10 most unusual events and restaurants in the world, while PRO7, the largest TV station in Germany, named it one of the top 10 extraordinary restaurants of the world.
Rafael Moreno CEO of Mindset Media, said: "We are proud to present Dinner in the Sky at The Walk @ JBR in Dubai. With Dubai Retail and Event Horizon, we are all geared to provide one of the most memorable and inimitable experiences to thrill-seekers and adventure-lovers. With the horizon spanning endless expanses of water and Dubai's dramatic skyline, The Walk will set the right mood for those seeking to dine with a difference."
Haluk Yalinkaya, Partner in Event Horizon LLC said, "It is indeed a privilege to be associated with a unique concept such as Dinner in the Sky and we are delighted to be working together with Mindset Media and Dubai retail in order to bring this breathtaking dining experience to the Walk".
The Walk at Jumeirah Beach Residence currently hosts nearly 230 retailers and is soon anticipated to host over 305 outlets. Offering over 770,000 sq ft of retail space, the 1.7km retail promenade incorporates lifestyle shopping experiences through combining a unique selection of boutiques, retail stores, bistros and cafes.
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About The Walk
'The Walk' at Jumeirah Beach Residence is Dubai's first & only outdoor shopping concept by the Beach, offering a wide range of shopping, dining and leisure activities. Established in 2008 by Dubai Retail, a subsidiary of Dubai Properties Group and a member of Dubai Holding, The Walk stretches across 1.7 kilometer long avenue overlooking the Arabian Ocean, and boasts over 305 retail shops in both its ground and plaza levels. Designed to meet the needs of over 20,000 residents and visitors in the surrounding towers, The Walk's mix of retail & hospitality outlets includes Designer Boutiques, Cafes and Restaurants, Supermarkets, Jewellery and Gifts, Home Furnishing, Fashion and Accessories, Health & Beauty, as well as Banks and Money Exchange services.
About Dubai Retail
Dubai Retail, a subsidiary of Dubai Properties Group and a member of Dubai Holding, is a primary retail development and management solutions company that operates with the express aim of transforming the retail sector in the Middle East by bringing in new concepts and solutions. Established in 2008, Dubai Retail already boasts one of the largest retail management portfolios in the emirate. The company operates with a sole objective of increasing stakeholders' value through innovative solutions and commitment to excellence, while leveraging its in-depth market knowledge and industry experience, thus contributing to the expansion of the retail sector in general.
Dubai Retail's services range from strategy development to retail space management and covers retail leasing, developing and improving retail concepts, management of retail spaces, retail consulting services, offering support to franchise chains, market intelligence services and tenant mix solutions. Dubai Retail currently offers premium retail opportunities at The Walk, Jumeirah Beach Residence (JBR), and Bay Avenue at Business Bay.
For further information, please contact:
Lubna Habib
Jiwin
Tel: +971 4 361 3574
Fax: + 971 4 3688001
E-mail: Lubna.habib@jiwin.ae
Zeina Chams
Dubai Retail
Tel: +971 4 435 1149
Fax:+ 971 4 435 1199
Email: Zeina.chams@dubairetail.ae
© Press Release 2009
