The benchmark in cutting edge chronographs launched in the Middle East
TAG Heuer announced the Middle East launch of TAG Heuer Grand CARRERA, a premium Avant-Garde new series inspired by the motor-racing heritage and featuring unprecedented sophistication, performance and precision. The new watch is powered by the TAG Heuer Calibre RS movements, the first mechanical line of movements engineered with Rotating System indicators.
The TAG Heuer Grand CARRERA is a new premium collection of superlatively sophisticated timepieces inspired by the spirit of modern GT cars. Innovative and contemporary, it draws its DNA from the classic TAG Heuer Carrera collection born in 1964 and consistently reinterpreted ever since to become a TAG Heuer icon.
Amongst its many premium features is the ingenious GT car engine-inspired Rotating System, making it possible to replace conventional hands by a disk displaying functional information even more clearly on the dial.
The benchmark in cutting-edge chronographs and timekeeping technology since 1860, TAG Heuer is the Swiss watch brand with the longest-standing links to motor sports and dream cars. For more than a century, TAG Heuer has built its reputation on the core values and codes of motor sports and prestigious sports and Grand Tourism cars: advanced design and materials, high technology and high-performance movements, ultimate precision and unsurpassed reliability.The new TAG Heuer Grand CARRERA Chronograph Calibre 17 RS is fitted with 2 Rotating Systems: small seconds and chronograph minute counter. No new TAG Heuer collection would be complete without a COSC-certified chronograph: the larger (43mm) stopwatch size, screwed-in crown, screw-in chronograph pushbuttons and hand-applied date window at 6 o'clock, give it the distinctive look of a classic TAG Heuer chronograph. With a black or silver dial equipped with 2 Rotating Systems decorated with "Côtes de Genève" and diamond polished facets: small seconds at 3 o'clock; chronograph minute at 9 o'clock.
The watch is available with steel bracelet or alligator strap with solid-steel folding clasp with safety pushbuttons and hand-applied TAG Heuer logo.
TAG Heuer Grand CARRERA is an exclusive and irresistible collection of ultra-exclusive, high-end luxury watches and chronographs that will appeal to all dream machine lovers.
See what happens when the passion for mechanics meets with the ultimate expression of watchmaking and innovation. It's your time to become part of the legend and let the passion take control.
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About TAG HEUER
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Raïkkönen, with world number 1 golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, with Nascar idol Jeff Gordon, Champcar three times world champion Sébastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour !
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© Press Release 2007
