New & Exclusive Lifestyle channel that is irresistible
The Style Network is exclusively on the Showtime Network and is consistent with the on-going strategy of delivering premium and targeted channels.
Glamorous, trendy, and inspiring, The Style Network is the destination for all women who want to look and feel their very best. The programming specifically targets females 18-49 with a passion for the best in relatable and inspiring lifestyle. With original series and specials featuring beauty, leisure, home, weddings and fashion, its lifestyle programming is irresistible.
Available only on Showtime, The Style Network is now a 24/7 source of information for the latest updates on the trends in high fashion, beauty, home and lifestyle, balanced with realistic viewpoints on how today's woman can apply those trends. Featured on the channel is new, original programming that includes specials and series featuring high profile talent including "How Do I Look" with Finola Hughes, "Clean House" with Neicy Nash, as well the The Style Network's first reality sitcom series "Kimora- Life in the Fab Lane" focusing on the mogul-model-mom Kimora Lee Simmons.
Other key shows on the channel include;
Style Star: Takes an intimate look at one celebrity and her fashion sensibility as it has evolved through the years. With the help of stylists, experts, people watchers, and Style's library footage, you'll see the style secrets of today's top celebrities.
Fashion Police: A weekly roundup of the hottest looks on film, television, the Red Carpet, and the runway. From the latest clothing and accessories to the coolest workouts and hangouts, Fashion Police captures the most arresting tastes and trends of all our favourite celebrities.
The Look For Less: The show for any woman who loves a bargain. Whether it's this season's mod chic or the glossy glamour lip color from the runways, host Yoanna House shows you how to get the hottest looks without breaking the bank.
Developed by the owners of E! Entertainment, The Style Network is the fastest growing network for women and, among female cable viewers, Style is ranked #1 amongst the highest concentration of affluent viewers.
Emad Morcos, VP Business Development at Showtime Arabia, said, "This channel and the programming on it is about empowering women to discover their own individuality with help through informative content, useful tips and expert friends. We know that media platforms dedicated to women's passions are successful the world over, by launching this channel exclusively to our platform, Showtime brings something that is aspirational and fun to the fashion-conscious women in the region."
Morcos also added, "Initially prime time viewing will be subtitled in Arabic and over the course of 2008 most of its content will be subtitled.'
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About Showtime Arabia
Showtime Arabia is the leading Pay TV network in the Middle East and North Africa broadcasting the very best and latest blockbuster movies through its exclusive deals with the leading Hollywood studios including Paramount, Dreamworks, Sony Columbia, NBC Universal, Disney and local producers; exclusive premium sports including the world's most popular football league the Premier League, International Rugby and other major sporting events; and the best International series and shows including Desperate Housewives, Lost, Prison Break, CSI and Ugly Betty to name just a few, first on TV and one full year before any other channel.
Showtime Arabia is based in Dubai and produces its own premium channels branded SHOWCINEMA, SHOWMOVIES, SHOWSPORTS, SHOWSERIES, SHOWCOMEDY, SHOWKIDS, SHOWTODAY and SHOWSHASHA. Showtime Arabia acquires, produces and packages the best programmes to deliver an exciting and broad range of programming to meet all of the family's entertainment needs. The network's owned channels are complemented with a premium selection of International partner channels including global brands like Disney, Discovery, Nat Geo Wild, the Style Network, CNBC, BBC and many more.
The network's commitment to its customers goes beyond the region's best programming. With SHOWBOX, the most advanced and first digital video recorder in the region and SHOWGUIDE, the electronic programming guide and print magazine. Via the SHOWBOX, Showtime Arabia has also launched SHOW ON DEMAND the region's first video on demand service. Showtime Arabia incorporates the latest innovations in technology and the broadcast industry to provide customers with the maximum TV viewing experience.
Showtime Arabia is owned by Gulf DTH, which is a joint venture between Kuwait Projects Company Holding (KIPCO) and Viacom, Inc.
For more information, interview opportunities and images please contact:
Ahmed Negm
Public Relations Manager
Showtime
Tel: + 971 (0) 4 367 7346
Fax: + 971 (0) 4 367 7348
Email: Ahmed.Negm@showtimearabia.com
www.showtimearabia.com
Jennie Brown
Impact Porter Novelli
Tel: +971 4 3304030
Mobile: +971 50 8886316
Email: j.brown@ipn.ae
© Press Release 2008
