DOHA - March 27, 2012 - The St. Regis Doha will partner with award-winning British wedding planner and designer, Sarah Haywood, to celebrate the unveiling of its bespoke wedding services at the International Wedding Exhibition Doha (IWED), taking place from April 4th - 7th, 2012 at the Doha Exhibition Centre.

Haywood, who was CNN's wedding expert for the British Royal Wedding in 2011, will host an exclusive wedding clinic at The St Regis Doha during IWED, followed by an appearance at the event  on 4 April at 5pm to offer expert tips and style advice for brides and grooms-to-be.

 "Our partnership with Sarah perfectly exemplifies the brand standard of bespoke weddings we want to offer, to establish The St. Regis Doha as the ultimate wedding destination in the country and the region", said Tareq Derbas, General Manager at The St Regis Doha. "The St. Regis brand and Sarah Haywood share the same qualities of luxury and elegance, and we look forward to welcoming her to offer this exclusive opportunity here in Qatar."

Famous for her luxurious weddings and exclusive client list, Haywood is internationally sought after for her expertise and has created the perfect wedding for many celebrities and aristocrats.

On her first visit to the region, Haywood said "I am excited about my first visit to the Middle East and the opportunity to share my experience and extend my services to families in Qatar.  Weddings in this part of the world include many rich traditions along with a great amount of luxury and style, so I look forward to embracing this opportunity and learning more about this wonderful region."

In hosting Haywood for her visit, the team at St. Regis Doha look forward to benefiting from her expertise as well as showcasing the incredible facilities at the recently-opened five-star hotel.

Be it for a grand celebration or for an intimate wedding reception, The St. Regis Doha offers elegant venues paired with personalised service - from bespoke flower arrangements and Michelin-starred cuisine, to personal wedding planning and butler services.  Spread across 1,850 square meters of space, the sophisticated ballroom can accommodate up to 1,500 guests for an elegant reception amidst golden walls and grand crystal chandeliers.  To prepare for the grand event, the Amiri Suite, which has its own private entrance, is designed for heads of state and offers brides-to-be a lavish retreat.

Experts from The St. Regis Doha catering and event team will be joining Sarah at The St. Regis Doha IWED stand to assist with any questions about weddings or special occasions at the hotel, including Bonnie Jung, Director of Catering and Eman Boutrif, Wedding Planner at The St. Regis Doha, who have over ten years of combined experience in creating wedding celebrations of any scale.

Set to open on April 1, The St. Regis Doha features 336 luxurious guest rooms including 70 suites - all offering spectacular sea views and custom-made furnishings.  The hotel will set new standards in service and luxury in Qatar with the legendary St. Regis Butler Service provided to all guests. The hotel will also feature 10 restaurants and lounges as well as extensive luxury experiences.

The St. Regis Doha will be located at stand F3 at the International Wedding Exhibition Doha.  Guests visiting The St. Regis Doha stand and booking their wedding at The St. Regis Doha before 30 April 2012 will enjoy four complementary nights at the iconic St. Regis New York.

For more information about The St. Regis Doha wedding services or to request an appointment, call +974 4446 0000 or visit www.stregisdoha.com/weddings.

About St. Regis Hotels & Resorts
Combining classic sophistication and modern luxury, the St. Regis brand remains faithful to its commitment to excellence. Founded by John Jacob Astor IV over a century ago with the St. Regis Hotel in New York City, the St. Regis brand of hotels and residences is known for its unique luxury dimension, customized service and refined elegance in the best destinations worldwide. Plans for the brand to globally continue its legacy include long-awaited St. Regis US and Latin American hotels and resorts in Bal Harbour, Buenos Aires and the Riviera Maya. In Asia, St. Regis has also announced plans to open hotels in Changsha, Chengdu, Kuala Lumpur, Lijiang and Zhuhai. In Europe, Africa and the Middle East, the St. Regis brand will continue to expand in Abu Dhabi, Amman, Cairo, Doha and Mauritius. The distinctive trait of the St. Regis experience is customized service and attention to detail through signature St. Regis Butler Service, coveted locations and luxurious design. For more information on St. Regis Hotels & Resorts, please visit www.stregis.com and for the privilege of residential ownership, please visit www.stregis.com/residences.

About Sarah Haywood
Sarah Haywood is internationally acknowledged as one of the world's premier wedding planners and designers; sought by celebrities, leading public figures, and nobility. She is a top selling bridal author and was the first wedding coordinator globally to develop wedding planning smartphone apps.

Cited as "the ultimate insider" by The Sunday Times, "Britain's most sought-after wedding planner and an authority on multimillion-dollar weddings" by TIME magazine, "one of the most highly-rated celebrity wedding planners in the world" by Paris Match, she was named 'Business Icon of the Year' at the 2010 Icon Awards at the British House of Commons, and nicknamed the 'Wedding Doctor' by the UK and international press: Sarah Haywood is the ultimate wedding expert.

Sarah was established as the go-to international commentator for the wedding of Prince William and Catherine Middleton: she was CNN's bridal expert on the day of the wedding and appeared on every continent on major television networks in the days preceding the royal nuptials.

Her core company Sarah Haywood Design is a high-end wedding design and coordination consultancy with a reputation for luxury and exclusivity. Sarah and her team work alongside leading couturiers, diamantaires (Sarah offers a bespoke jewellery service), top florists, world-class venues, Michelin star chefs, cake bakers to royalty and the stars, award-winning stylists, make-up artists and photographers. One of the few companies offering a truly bespoke service from scratch, each wedding is personally designed, planned and managed by Sarah.

"Sarah Haywood: the ultimate wedding planner extraordinaire"

Richard Quest, CNN

For more information visit:  www.sarahhaywood.com

© Press Release 2012