Dubai, UAE - May 7, 2008: Refad Hotels and Resorts announced the addition of a new hotel brand and concept to their already impressive portfolio at the Arabian Travel Market yesterday.
The Square Media One, named for its unique location at the forefront of Media City, is to be a fully connected and integrated corporate hotel catering to the needs of Media City's professionals and visitors.
Designed as a four star but delivering five-star quality and service, Regional Director UAE Henning Fries describes the concept behind The Square as being corporate focused, where 70 to 80 percent of its business will come from the corporate sector found in and around Media City.
"The Square Media One is entirely dedicated to the Media City, Internet City and Knowledge Village population," he says "It's named The Square in the sense that it will be the meeting place of Media City; a gathering place for fast moving, cutting edge professionals."
The 811,000 square foot Media One building is a mixed use development comprising of a hotel and offices. The hotel consists of 264 rooms, four F&B outlets, a gym, a swimming pool, a business centre, seven board rooms, retail space and a spacious lobby. The offices occupy the upper 20 levels of the building and will be rented on a shell and core basis.
Still in its conceptual stage where ideas are being tested for implementation, current plans and initiatives set The Square on a path to boast an impressive array of amenities and services.
"The brief is for the fast-paced, business lifestyle of the media world - trendy, chic and fun," says Fries. "It's a very stylish hotel and beautiful at the same time. Towards that end, The Square will be totally integrated with the latest technology."
Focused toward the new media as it is, The Square offers connectivity and resources unique to its clientele of the fashionable and interactive found in Media City.
To complement the lifestyle of its clientele and location, a lounge-style roof top bar is set to become the destination for after work drinks and weekend fun.
-Ends-
Note to Editors:
The Monarch Dubai is the crown jewel in the world of Refad Hotels & Resorts.
Refad Hotels & Resorts owns and operates a range of hospitality solutions across the region as well as overseas.
With a head office in the State of Kuwait, Refad Hotels & Resorts has five international properties in operation and a further six under construction. As an emerging international hospitality group, Refad plans to acquire 30 new properties over the next five years.
For more information, please contact:
Ms Yvonne Luedeke
Director of Communications
The Monarch Dubai
Tel: +971 4 501 8888
Fax: +971 4 501 8999
Email: luedeke@themomarchdubai.com
Nick Langmead
Senior Consultant
Cicero & Bernay Public Relations
Phone: +971 4 334 2966
Fax: +971 4 334 2977
Mobile: +971 50 884 7964
Email : nick@cbpr.ae
www.cbpr.ae
© Press Release 2008
