Dubai, UAE- 21 May, 2007 - Sony Ericsson makes listening to music and taking calls a quality experience with the launch of the Stereo Bluetooth? Headset HBH-DS980, announced today.  This stylish accessory delivers wireless music and calls with superior sound performance, even in noisy environments. This is achieved through advances in design, ergonomics and audio:

  • Digital noise cancellation/echo reduction to reduce background noise

  • Bluetooth? 2.0 to deliver better quality voice calls

  • A2DP (Advanced Audio Distribution Profile) for high quality sound when listening to music

  • A hidden OLED display de­livers a seamless design effect, much brighter than a conventional LCD display.

"As more and more people choose to store their digital music on their mobile phone, it becomes increasingly practical to use a Bluetooth? stereo headset that can deliver quality audio," explains Jacob Sten, Head of Accessories Business Unit at Sony Ericsson.  "This latest headset manages to do this within a compact, stylish design that you will want to be seen wearing. It is so convenient that your phone need never leave your pocket." 

Given a talk time or music playback time of up to 6 hours, the HBH-DS980 has to be designed with comfort in mind. The soft silicon ear buds on the stereo headset are provided in three sizes, so as to ensure an optimum fit with the size and shape of the wearer's ear.

Separate to the headset, the overall unit weighs in at just 27 grams, so won't be a burden when worn around the neck.

Of course, if you are wearing your headset for long periods, you will also want it to look the part. Finished in a stylish charcoal colour, the Stereo Bluetooth? Headset HBH-DS980 features a hidden 'magic mirror' display that only becomes visible once the headset is activated. Use it to view the title of the song playing on your phone, the battery status of your headset or the details of the caller trying to reach you.

You can use the HBH-DS980 with more than one device at the same time.  The new multipoint function allows you to listen to music stored on a Bluetooth? enabled PC/laptop and handle calls from your phone at the same time.

The Stereo Bluetooth? Headset HBH-DS980 is designed with the wearer in mind. As well as maximizing comfort and flexibility, its subtle design makes it the ideal companion for a phone such as the new Sony Ericsson T650, also announced today. The HBH-DS980 will be available worldwide from Q3 2007.

-Ends-

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. The tour culminates at the Sony Ericsson Championships in Madrid, Spain, from 7 to 12 November.

For more information on Sony Ericsson, please visit www.sonyericsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson
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Aldo Liguori
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Telephone: +44 (0) 208 762 5862

General Press Telephone: +44 (0) 208 762 5858
E-mail: press.global@SonyEricsson.com

© Press Release 2007