Doha - Qatar, January 26, 2014

With the framework of further developing The Pearl- Qatar as a world-class shopping destination, United Development Company (UDC) and Blue Salon Company have signed an agreement to open a series of retail outlets of leading global brands at The Pearl-Qatar.

The agreement was signed by the Acting Chief Executive Officer of United Development Company, Engineer Badr Al Meer, and the Vice Chairman of Blue Salon Mr. Nabil Abu Issa at a function held at (Oyster), the Sales and Marketing Center at The Pearl-Qatar, on Sunday, January 26, 2014. Also present at the press conference, Mr. Ehab Kamel, General Manager, Retail Leasing UDC, along with Mr. Fawaz Idrissi CEO of Blue Salon.

Under the terms of the agreement, Blue Salon will facilitate the opening of retail outlets of leading brands such as -Blue Salon Kids, Nespresso, Ethan Allen, Samsung, Mimisol,Toys 4 me, Nespresso, Pressto, Gina, Kartell, and Oasis of Soul.

It is worth mentioning that The Pearl-Qatar is the first of its kind location where two high-end brands will be simultaneously operating namely, "Ethan Allen" and "Nespresso" in the State of Qatar.

Commenting on the agreement, Engineer Badr Al Meer said, "The Pearl-Qatar has succeeded in attracting some of the world's leading brands by virtue of special environment at the iconic Island, which combines fun shopping on the waterfront, the presence of high-end marinas, and also the elegant design of the shops that have been inspired by Italian, Spanish and Moroccan architecture."

"With more unique shops and restaurants, The Pearl-Qatar features high-quality merchandise, world-class food and the best in fashion and offers exceptional shopping, extraordinary dining and exhilarating experience for all ages. The presence of these global brands at The Pearl-Qatar, one of the best projects in the region, will further raise the profile of the island," he added.

For his part, Mr. Nabil Abu Issa said, "The opening of new brands at The Pearl-Qatar is an important step within our strategy to provide superior products. We believe the new outlets will be a tremendous addition to The Pearl-Qatar, particularly in terms of our focus on proving access to quality brands and products in an environment dedicated to customer service and satisfaction."

"The Pearl-Qatar represents a unique combination of architectural designs with international standards, which include interior designs and artistic touches that are compatible with our high-end retail environment" added Abu Issa. He went on to say "We are proud to launch these global products at The Peal-Qatar and are excited about the future that we're building a vibrant retail scene in Doha that will benefit the local community and residents of The Pearl."

He explained that The Pearl-Qatar with a number of retail shops, world-class restaurants and recreational facilities will position it as a destination for distinctive luxury and elegance.

The opening of these leading brands is the culmination of a strong business relationship between United Development Company- the master developer of The Pearl-Qatar and Blue Salon -one of the leading companies in the Middle East.

-Ends-

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Marketing & Corporate Communications Department

© Press Release 2014