Sigma Paints SA is proud to announce the launch of the new website utilizing our new corporate identity. This new makeover offers users constantly-updated information they need to know about new products and offerings, activities and events that Sigma Paints is organizing or taking part in and news updates.
The user friendly site definitely appeals to the average person because the layout is so simple but very effective. The navigation tab is easy to use and information is displayed cleanly and flawlessly. This site is appreciated by not only paint and coating professionals, but is also appealing to the end user
The layout makes anyone feel comfortable because it is so well done, clean looking and consistent throughout. You feel as if you are in good hands and you know that you will be able to find anything you need on the site.
"This new makeover is to craft a one-stop information source for all happenings in Sigma Paints that will allow both the professionals and end users to be updated on our latest innovations and product assortments in a clear and clean manner" commented Antoine Lejuez, Marketing Manager ME, Sigma Paints SA.
Three new developments on the new site that make it unique are the "paint calculator", the "your space registration" and the "color viewer".
The paint calculator is an application that allows the professional and the end user to see how the final look of the paint will be. In addition, users are able to mix and match different colors to see what best works for them. This is at the heart of our competitive advantage: the ability to understand the needs of our consumer and answer it in an efficient, effective and innovative manner.
The "your space registration" is another innovation that allows us to be closer to the professional segment of our consumers. Your space is an application that allows the professional to register on our site using a unique username and password. Once he creates his page, he can access it regularly for updates such as specification sheets, product assortment updates, etc. This section is compartmentalized in a way that those registered as "Architects/consultants" would only see information under "Architects/consultants", "Paint contractors" could only access information under "Paint contractors", those registered as dealers has the access to dealers.
The color viewer is an application that allows the end user to see how the final look of the paint will be. Users have access to preloaded pictures where they can select the surface they want to paint and then choose and apply the color as well as an option that allows them to take a picture of their room, upload it, cut the surface utilizing an easy to use paint tool, applying the color and then saving or printing the project.
The key features of the new www.sigmapaints.com are:
- New look and feel with easy features to navigate
- New content management system
- Consumer history record (Your Space Registration)
- Greater Search Engine Optimization (SEO) capabilities
- Remodeled career section for easier browsing and application
This new website is our first step into greater social networking initiatives, which will be at the core of our marketing strategy for the coming years. This all reflects Sigma's belief in being constantly in touch with new technologies, communications, and marketing trends.
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© Press Release 2011
