The Key to HUAWEI P Lite's Success is quality

Manama: Smartphone is now an irreplaceable digital product for people in this modern society. Quality is not only an important consideration for consumers when selecting a phone, but also what many handset manufacturers strive to provide. Without good quality, there is no way for a company to build a brand, to develop, let alone to compete in the market.

When we are talking about smartphone quality, we are often referring to a comprehensive quality assessment, which includes camera, battery life, gaming, telecommunication and other aspects. Although 5G is not really widely applied yet, players in the smartphone market already expanded the competition beyond hardware, because beneath the hardware, it is the overall product experience that consumers are taking into consideration.

Among those quality smartphones out there in the market, you can’t miss the HUAWEI P Series. HUAWEI P Series is a flagship series targeting young consumers who like fashion. In terms of quality, it is among the more premium devices in Huawei’s product portfolio. For instance, the HUAWEI P30 Series, one of the most popular products in last year, remains in a leading position in smartphone industry, both in terms of camera features and system performance. In addition, it is regarded one of the top devices in terms of telecommunication features, product usability and user sentiment.

Recently Huawei launched the HUAWEI P Lite, a position just below the flagship tier. This addition to the HUAWEI P Series is designed for young professionals who pursue premium lifestyle. But in terms of quality, can HUAWEI P Lite live up to the name of the HUAWEI P series?

From HUAWEI P Lite’s positioning, we can tell that its specifications are not the best. But speaking of Huawei’s advantages in camera, HUAWEI P Lite packs a real surprise with its Triple Camera setup. Its rear camera consists of a 24MP primary lens, an f/1.8, wide aperture sensor with pixel size of 0.9μm and an 8MP ultra wide angle sensor that covers 120 degrees and enables HUAWEI P Lite to capture breathtaking ultra wide angle photographs. Even for grand architectures, with HUAWEI P Lite, users can capture the whole view with ease.

Sporting a Dewdrop display, HUAWEI P Lite has a very high screen-to-body ratio of 84.1 percent; meanwhile it houses a 32MP front-facing camera for selfies. HUAWEI P Lite Series is available in Midnight Black, Pearl White and Peacock Blue. It uses the same gradient color design as HUAWEI P Series, which is in line with young consumers’ aesthetic sense and is relatable to them.

For young users, mobile games has become an important part of their life. Therefore, apart from powerful design and stunning design, good gaming performance is another important thing they are expecting from a smartphone. However, HUAWEI P lite with less top-notch specifications doesn’t disappoint. HUAWEI P Lite is equipped with a new version of Huawei’s proprietary graphics processing technology GPU Turbo. Test results show that the device is decent at running mainstream mobile games. The high performance it enables lets users fully immerse themselves in graphically intensive games.

In terms of performance specifications, HUAWEI P Lite is less impressive than HUAWEI P30 and HUAWEI P30 Pro, but for daily tasks it can definitely handle with flying colors. With a brilliant triple-camera setup and amazing photography features, HUAWEI P Lite outperforms its competitors of a same price range. Furthermore, it’s optimized EMUI and various AI supports will ensure consumers with a more efficient user experience. Even though it’s not a flagship product, it delivers beyond flagship-level performance!

If you are looking to live a stylish and premium lifestyle, or are not willing to settle for mediocrity, HUAWEI P Lite will be the ideal choice in the same price range. It is not just a product with the HUAWEI P name. Most importantly, you will not be disappointed by the experience and functionality it delivers.  The HUAWEI P Lite is available in Bahrain for the price of BHD 112.9.

-Ends-

About Huawei
Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. With integrated solutions across four key domains – telecom networks, IT, smart devices, and cloud services – we are committed to bringing digital to every person, home and organization for a fully connected, intelligent world.

Huawei's end-to-end portfolio of products, solutions and services are both competitive and secure. Through open collaboration with ecosystem partners, we create lasting value for our customers, working to empower people, enrich home life, and inspire innovation in organizations of all shapes and sizes.

At Huawei, innovation focuses on customer needs. We invest heavily in basic research, concentrating on technological breakthroughs that drive the world forward. We have 188,000 employees, and we operate in more than 170 countries and regions. Founded in 1987, Huawei is a private company fully owned by its employees.

For more information, please visit Huawei online at www.huawei.com or follow us on:

http://www.linkedin.com/company/Huawei
http://www.twitter.com/Huawei
http://www.facebook.com/Huawei
http://www.youtube.com/Huawei 

For Media Enquires:
Christina Wuchunlei
Marketing Director
Huawei Consumer Business Group
E-mail: christina.wu@huawei.com 

Neveen Aljajeh
Marketing Manager
Huawei Consumer Business Group
Mob : +974 5530 5991
E-mail: neveen.aljajeh@huawei.com  

Ayah Albadri
Hill+Knowlton Strategies - Account Executive
Ayah.albadri@hkstrategies.com
M:  +973 38968780

© Press Release 2019