Dubai, U.A.E: The Hershey Company, known as The Chocolate Company in the United States has appointed Retail Is Detail L.L.C. to open its first Middle East Hershey's Chocolate World store in Dubai. Hershey's Chocolate World represents fun, happiness and excitement and offers a wide array of Hershey products for people of all ages. Retail Is Detail L.L.C. is pleased to open the first Hershey Chocolate World store in Middle East in the world's largest shopping and entertainment destination in the world, The Dubai Mall.
Retail Is Detail L.L.C. has signed exclusively with Hershey's for the expansion and franchise rights of Hershey's Chocolate World in the Middle East and South East Asia. The company intends to launch more Hershey's Chocolate World concept stores in both continents within the coming months.
Fun, sweetness and adventure awaits at Dubai's Hershey's Chocolate World. You'll be greeted by a giant Hershey bar & Reese bar character as you enter this delightful world of excitement and entertainment devoted to all things chocolate. The store offers more than 300 Hershey's products including giant chocolate bars, Hershey memorabilia, and even customized products.
Capture your special experience at Hershey's Chocolate World with Hershey's Moments! Using special Green Screen technology, you can now customize your very own Hershey's Chocolate Bar or Hershey's Syrup Coin Bank. Create your own special Hershey's moments by having your picture taken and coming up with personalized messages to place onto your Hershey's Chocolate Bar or Hershey's Syrup Coin Bank that will be unique to you and your love ones.
'We are absolutely thrilled to be the first to launch the Hershey Chocolate World concept in the Middle East' says Sunaina Gill, Director of Retail Is Detail L.L.C. 'At Hershey's, you will find hundreds of exclusive products including giant chocolate bars, Hershey memorabilia, and even customized products. The store is a great way for people to enjoy our chocolate, but it's also a fun, interactive experience for visitors of all ages.'
If chocolate is a matter of size to some chocolate lovers, Hershey's Chocolate World Dubai is also home to the World's Largest Hershey Chocolate bar, weighing in at an extensive 5 pounds and sized at 60 centimeters by 30 centimeters. In addition, the store is also home to the World's Largest Reese's Peanut Butter Cup and World's largest KISS, never before seen in this part of the world.
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About Hershey's
Hershey is known as the chocolate company in the United States, with a history that goes back more than 100 years. In addition to its chocolate, the company is known for its unique heritage that includes a deep commitment to giving back to the community.
The company was started by Milton S. Hershey, a true innovator who failed in the candy business several times before he found success. Eventually, Mr. Hershey perfected a method for making delicious milk chocolate that was affordable for the masses. Thanks to Mr. Hershey's persistence, the name "Hershey" soon came to stand for great chocolate.
The Hershey's Kiss was invented in 1907. This perfect bite-sized chocolate with its foil wrap and signature plume has become an icon. "Consumers around the world recognize Hershey's Kisses," Gill said. "They are known as tokens of affection and have become extremely popular gifts, and of course, they're delicious."
Mr. Hershey combined his business success with a unique commitment to making a positive difference. In addition to building a successful company, he also built a model community, with quality housing and schools for his employees. The park Mr. Hershey built for his employees to enjoy is now Hersheypark, an amusement park that attracts visitors from around the world.
Mr. Hershey's greatest legacy is Milton Hershey School. In 1909, Mr. Hershey and his wife founded a school for orphan children in Hershey, Pa. He donated his entire personal fortune to the School, and today, Milton Hershey School provides free education and housing for nearly 2,000 disadvantaged children.
The Hershey Company continues Mr. Hershey's commitment to the community. The company's largest shareholder is the trust that administers the School, making these children the direct beneficiaries of the company's business success.
In addition, the company is strongly committed to making a difference in communities around the world. Hershey supports a wide range of causes that support youth health and fitness. Employees are active volunteers and the company has donated millions of dollars to help those in need. The company's charitable activities are making a difference in communities in North and South America, Asia and Africa.
The company's focus making great chocolate has made it the leader in North America, with annual sales of more than $5 billion. Hershey's strength is built on iconic brands, like Hershey's, Reese's, Twizzlers - and of course, Hershey's Kisses. Hershey's products are available in 90 countries, including the U.S., Canada, Mexico, Latin America, Asia and the Middle East.
"The Dubai store is in a terrific location," said Ted Jastrzebski, Senior Vice President, President, Hershey International. "It represents an important investment in the Middle East and will help increase consumer awareness. But most importantly, it's about having fun and enjoying great chocolate."
The Dubai Mall The Dubai Mall is the Middle East's premiere shopping, lifestyle and entertainment destination, offering the ultimate shopping experience. With an internal floor area of 5.9 million square feet and a net leasable area of 3.77 million square feet, the Dubai Mall will boast 1,200 different retail concepts. Referred to as the Fashion Capital of the Middle East, the Dubai Mall project offers world class shopping, dining and entertainment. The Mall is located next to the world's tallest Tower, Burj Khalifa which houses the Armani Hotel, setting new standards of luxury in the region without question, the ultimate lifestyle experience.
For further information please contact:
Sunaina Gill
Director
Retail Is Detail L.L.C
Kathleen Chan
Marketing & Communications Manager
Retail Is Detail L.L.C.
Email: kathleen@retailisdetailllc.com
© Press Release 2010
