Speeding up the preparation process, turning cooking into a joy for you and your family

Middle East, 29 May 2007: Braun, a P&G company brand and the world's leading electrical goods manufacturer, has launched an upgraded version of its highly successful Multiquick Handheld Food Processor, promising to take food processing to a new dimension.

Are you looking to cut down on the time spent on food preparation, giving you more time to enjoy the results with your family? Then you will be pleasantly surprised by how much the new Braun Multiquick Complete can help. Now with its two new multifunctional attachments, you can not only blend, chop, whisk, liquidize and mince, but also slice and shred effortlessly with the new Braun Multiquick Complete: the essential compact all-in-one handheld food processor that brings convenience and versatility into your kitchen.

Braun, always wanting to give its consumers the best, has added two new functions to their Multiquick in an effort to make cooking even easier and more versatile for you. Now with its new functions, the slicer and the shredder, the Multiquick becomes your complete solution in the kitchen, no matter how creative or diverse your dishes are.

The Braun Multiquick Complete combines all you need for delicious, fresh recipes in a one easy-to-use handheld device. It is versatile enough to cope with any ingredient at quantities large or small, compact enough to store at arms reach, but most importantly is the ease with which it gobbles up everyday preparation tasks, leaving you more time to explore your culinary creativity.

Chef Osama El-Sayed, the ambassador of Braun Kitchen Appliances in the Middle East, has chosen the Multiquick Complete as his ultimate cooking solution both on the set of his TV show and in his personal kitchen. His story with Braun goes back into his childhood, as he remembers his mother using Braun appliances in the kitchen and how helpful they were to her, "her true extra hand in the kitchen" he says, "since then Braun has become my reliable friend in the kitchen, not only does it save me time but it also gives me the freedom to be more creative with my recipes! And now with the new slicer and shredder attachments, believe me the Braun Multiquick Complete is all you need."

The Braun Multiquick is a multifunctional processor in a compact handheld appliance that is fast, easy to use, easy to clean and store. In addition, the stainless steel blender shafts are designed to direct any splash caused downwards without messing up your workspace.

The Braun Multiquick Complete is 600 Watts of power with long lasting stainless steel blades and a range of speed levels that offers you efficient, time saving results for every job. Need evenly sliced potatoes for a gratin, or a perfectly shredded carrot for a salad? Simply pop them through the multifunctional attachment and the task is complete!

Multiquick Complete is also practical and keeps power under control. Want airier whipped cream, and perfectly chopped onions? Just use the ultra low speed setting. Are you in a hurry? The turbo boost is your ultimate solution, its speed helps prepare anything you need in a flash.

Let's not forget how good looking the new Braun Multiquick Complete is, with its soft grip for better handling, control and comfort. And anything you need to wash is either wipe clean, rinse clean or totally dishwasher-safe.

The latest Braun Multiquick Complete handheld food processor is available from all electronic stores and leading supermarkets.

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About P & G
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For further information: www.braun.com/arabia

© Press Release 2007