12 August 2008
Showtime launches a new sports package at ONLY dhs 87

Dubai - With only days to wait until the ENGLISH PREMIER LEAGUE kicks off on SHOWTIME, the best players on the planet prepare for the biggest games in another thrilling season of show stopping action coming to you LIVE and EXCLUSIVE from the home of sport SHOWSPORTS.

As subscribers eagerly anticipate another historic football season ahead, SHOWTIME is working hard to deliver the world's most exciting league in an even better way than last season, with new shows, exciting studio features and of course all 380 matches live and exclusive.

Back  again this season are Rob McCaffrey and Derek Whyte, who will be joined in the striking new Showtime studios by a whole host of ex Premier League players and managers including Kenny Dalglish, Andy Townsend, Les Ferdinand and John Barnes.

The new season will see some exciting new elements including the introduction of a brand new weekly show titled "Goals on Monday". The ultimate review programme, live from Dubai with Rob, Derek and guests as they look at every goal and every moment that mattered from the weekend's action.

Showtime's Arabic studio welcomes back Ali Alawieh and also introduces the latest addition to the team, Raouf Khalief, one of the best known Arab football commentators, along with pundit favourite, AbdulRahman Mohamed, and commentators Khaled el Ghoul, Hamada Imam and the rising Saudi talent Fahed Otaibi. Viewers will also be able to enjoy match coverage direct from the stadiums in England as our studio team head to some of the top matches; look out for the first of those early in the season.

Azhar Malik VP Marketing & PR said: "We are committed to delivering the best coverage of the greatest football league in the world and to this end viewers will enjoy a whole host of technical innovations in our second season including an on screen live breaking news feed from around the grounds providing the latest team news for every game that day.  We'll also be giving our viewers more access to the stars with more direct communication through SMS and live phone-ins".

To celebrate the new season, Showtime has also launched a new Sports Package which has a line up of eight channels catering specifically to all sports fans across the region. For only DHS 87 per month sports fans across the region can watch all the games from the Premier League, as well as, a host of other major live & exclusive international sporting events including the Portuguese Liga, WWE, UFC, Tennis, Cricket, Golf, Rugby and many more.

This season also sees Toshiba become the sole sponsor of live football.

 - Ends -

About Showtime Arabia
Showtime  Arabia is the leading Pay TV network in the Middle East and North Africa broadcasting the very best and latest blockbuster movies through its exclusive deals with the leading Hollywood studios including Paramount, Dreamworks, Sony Columbia, NBC Universal, Disney and local producers; exclusive premium sports including the world's most popular football league the Premier League, International  Rugby and other major sporting events; and the best International series and shows including Desperate Housewives, Lost, Prison Break, CSI and Ugly Betty to name just a few, first on TV and one full year before any other channel.

Showtime Arabia is based in Dubai and produces its own premium channels branded SHOWCINEMA, SHOWMOVIES, SHOWSPORTS, SHOWSERIES, SHOWCOMEDY, SHOWKIDS, SHOWTODAY and SHOWSHASHA. Showtime Arabia acquires, produces and packages the best programmes to deliver an exciting and broad range of programming to meet all of the family's entertainment needs. The network's owned channels are complemented with a premium selection of International partner channels including global brands like Disney, Discovery, Nat Geo Wild, the Style Network, CNBC, BBC and many more.

The network's commitment to its customers goes beyond the region's best programming.  With SHOWBOX, the most advanced and first digital video recorder in the region and SHOWGUIDE, the electronic programming guide and print magazine. Via the SHOWBOX, Showtime Arabia has also launched SHOW ON DEMAND the region's first video on demand service. Showtime Arabia incorporates the latest innovations in technology and the broadcast industry to provide customers with the maximum TV viewing experience.

Showtime Arabia is owned by Gulf DTH, which is a joint venture between Kuwait Projects Company Holding (KIPCO) and Viacom, Inc.

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For more information, please contact:
Ahmed Negm
Public Relations Manager
Showtime
Tel: + 971 (0) 4 367 7346
Fax: + 971 (0) 4 367 7348
Email: Ahmed.Negm@showtimearabia.com  
Website: www.showtimearabia.com

Jane Meikle
JiWin Public Relations
Account Manager
Tel: + 971 4 361 3592
Fax: (9714) 368 8001
Mob: 971 50 420 1523
Email: jane.meikle@jiwin.ae  
Website: www.dpc.org.ae  

Indukesh Babu
Media Relations Executive
JiWin Public Relations
Direct:+971 4   375 5244
Mobile: +971 50 3 265 265
Fax:+971 4   368 8001
Email: Indukesh.Babu@jiwin.ae   
Website: www.Jiwin.ae  

© Press Release 2008