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Abu Dhabi, UAE: The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched a new manual intended to streamline the process of organising and implementing consumer fairs and exhibitions in the UAE capital.
The new manual, which is available on DCT Abu Dhabi’s corporate website, and Events Licensing System, covers such events as consumer exhibitions and events open to the public where products are sold, and outlines best-practice for ensuring each event offers an enhanced overall experience for visitors.
With the launch of this new manual, DCT Abu Dhabi aims to encourage entrepreneurs or small-to-medium sized businesses to bring their consumer-focused events to the UAE capital or for organisers of already established events in the emirate to improve and increase their offerings.
The manual includes an explanation of the standards and procedures required to either maintain, or improve facilities and services each event offers, as well as working in coordination with the DCT Abu Dhabi Events Licensing System, which provides a fast effective solution for registering and licensing all events held in Abu Dhabi.
Since its launch, the ELS has streamlined, facilitated and collated event registration and licensing procedures. It incorporates a database for event type and information, category, speakers and activities, as well as containing indicators of tourism performance, growth orientations and of an event’s success and fulfillment of its set objectives.
“This new manual lays out DCT Abu Dhabi’s recommended procedures for organising and presenting consumer fairs and exhibitions, and will work in concert with our Event Licensing System. This reflects our commitment to streamlining the process of hosting events here in Abu Dhabi, and we hope the manual will act as a catalyst for entrepreneurs and small-to-medium sized businesses with an interest in putting on events in the UAE capital,” said Nasser Al Rayami, Licence & Regulatory Compliance Department Director, DCT Abu Dhabi. “The aim is to boost incoming events, and to significantly improve the events that we already have established in the emirate. An enhanced experience for visitors to these events will cascade into a boost for the destination’s reputation.”
The Event Licensing System is integrated with five main government entities, whose approval is required for all event types, and 17 other entities to which the event is presented according to their relevance and the event type.
The system is aimed at enhancing the service provided to stakeholders in Abu Dhabi’s tourism sector, and is in alignment with Abu Dhabi’s plan for developing a diversified sustainable knowledge-based economy.
The system also features innovative functionality including an electronic tickets service, which promotes the sale of tickets after the event is approved. Additionally, organisers can promote their events through the well-established AbuDhabiEvents.ae website.
In addition to securing approvals from speakers, lecturers and trainers, the system also lists all event venues in Abu Dhabi, Al Ain and Al Dhafra with details of their specifications and capacities. The system also provides a detailed agenda of the events’ dates and location allowing organisers to set the required timeframes and identify appropriate venues to avoid duplication with other similar events.
For more information on the new manual, please visit https://tcaabudhabi.ae/en/services/e.services/events.licensing.system.aspx
About The Department of Culture and Tourism - Abu Dhabi:
The Department of Culture and Tourism, Abu Dhabi conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike. The Department manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment. Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi. The Department of Culture and Tourism supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage. A key role played by the Department is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base. http://tcaabudhabi.ae/en
Contact Info:
Jehana Jabbar
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