Ted Baker partners with RSH Limited to launch 19 stores across the Middle East
British lifestyle brand Ted Baker opened its first store in Dubai on November 2nd, 2006. In a typically fun Ted Baker environment, the store showcases a wide selection of Ted Baker's menswear, and womenswear collections.
Located on Level 1 of Dubai's popular shopping destination, Burjuman Mall, the "No Ordinary Designer Label" is set to bring the spirit of London to the Middle East and to appeal to a broad range of style-conscious men and women looking for something out of the ordinary.
Commenting, Ray Kelvin, Chief Executive, Ted Baker Plc said: "We are delighted to partner with RSH Limited to open our first store in the Middle East. We are convinced that customers in Dubai will find Ted Baker's innovative and quirky styles a refreshing addition to the existing fashion scene. The store is true to our brand and as always reflects Ted's unique personality."
"We plan to open 19 stores across the region and considering RSH Limited's strategic retail presence in the Middle East, we are confident that this partnership will provide a much-needed impetus to our growth plans."
Ted has been known to be both mysterious and enigmatic, but his spot-on taste in fashion and impeccable dress sense has not gone unnoticed by both men and women the world over who love his clothes and inimitable style.
Taking the stylish man from day to night, Ted Baker's Mainline Collection for men separates into three distinct divisions - casual 'Jean', smart 'Mainline' and fashion-led 'Formalwear'. This Autumn/Winter 2006, 'Formalwear' takes inspiration from Positive-Negative - a reflection of the colour palette using opposite colours to great visual effect. 'Jean' and 'Mainline' are both inspired by an eclectic mix of uniforms - including gothic soldier, urban prep and homespun rancher.
Ted Baker is set to take Dubai's women through a nostalgic journey of past time glamour and grown up sophistication. From 80's style glitter stripe chunky knits with detachable snoods, to 1940's style chic tweed tailored jackets, Ted Baker Woman presents a truly feminine collection with all the elegance of past time eras. Knitwear is oversized and draped with cowl necks and batwing style sleeves, keeping those winter chills at bay. Elegant jersey tops in mushroom and slate grey are accentuated with wrap scarf tassel detail, add a flippy fishtail skirt for an elegant daytime look.
Be the belle of the ball this season with Ted's collection of evening dresses from floaty cinched waist chiffon dresses in powdery blues to drapey Grecian style empire line dresses. Nostalgic sliver screen glamour is evoked in elegant silk halterneck knee length dresses in bold reds and black floral patterns, echoing vintage glamour of a bygone era.
Also available is a full range of men and women's footwear collection, offering designs that deal with the demands of the everyday whilst drawing up influences from the ultimate, aspirational lifestyle. Attention to detail is as strong as ever throughout the collection with finishing touches that bring the individual personality of each design story to life.
The new Ted Baker store showcases a collection of trend led accessories for men and women in the highest quality fabrics and the finest Italian leathers, producing a collection of style led accessories for every occasion including men's and women's bags, belts, hats, scarves and gloves and cufflinks.
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About Ted Baker
'No Ordinary Designer Label...' Ted Baker has steadily grown from a single shirt specialist store in Glasgow, to an international brand that distributes through retail showcases, leading department stores and key independents in, Europe, USA, Canada and Australasia. In 2006 distribution will extend to the Middle East and Asia.
Using three distinct channels of distribution: retail, wholesale and licensing allows Ted to pursue a policy of careful brand management and growth by extending the breadth of the collections, controlling distribution channels and developing our presence within key markets especially the United States.
Ted's collections include three men's ranges; Global, that consists of limited edition opulent pieces, Endurance, a fusion of traditional tailoring with 21st century technology and high performance fabrics and Men's Mainline which is a combined collection of laid back denim pieces, casual shirts and contemporary suiting. His Womenswear collection includes tailoring, silk jerseys, directional knitwear, sophisticated dresses, and appliqud denim pieces; both the men's and women's offer is complimented by their individual accessory collections. The Babywear and Childrenswear ranges are aptly named Teddy Boy, Teddy Girl, Teddy Baby and are treated as 'small cuts dressed by Ted.' Fragrances, Footwear, Eyewear, Watches and Intimates are designed by Ted and distributed through licencees.
Renowned for the brand's quirky sense of humour and attention to detail, Ted Baker has always had a very clear unswerving focus on quality and for creating collections that appeal to a broad range of style-conscious men and women looking for that certain something a little out of the ordinary.
About RSH Limited
RSH Limited is the leading pan-Asian marketer, distributor and retailer for sports, golf, active lifestyle and fashion products. RSH, which achieved an annual turnover exceeding Singapore $423 million in FY2005, was officially listed on the mainboard of the Singapore Exchange in October 2000. The Group has a group portfolio of over 60 international brand-names and a distribution network spanning over 40 countries in Asia and beyond. These include Reebok, Wilson, Speedo, Lacoste, Nautica and Umbro. Currently, RSH Limited has a retail network incorporating over 390 free-tanding stores and 480 shops-in-shop in 11 countries, including Singapore, Malaysia, Brunei, Philippines, Thailand, Hong Kong, Vietnam, India, United Arab Emirates, Australia and New Zealand. The Group operates multi-brand retail chains for sports, golf and active lifestyle products, including Royal Sporting House, Golf House and Pro Shops, Stadium by Royal Sporting House, Studio R, as well as specialty stores like Reebok, Nautica, Lacoste and Rockport. RSH Limited's portfolio of international fashion brand-names includes Zara, Mango, Bebe, Women'Secret and Tag Heuer. In addition, RSH Limited has launched its very own ladies footwear chain-stores, Novo, and the world's first premier Indian fusion fashion and lifestyle store, Mumbai Se.
For more information please contact:
Payal Sharma
Bates PanGulf PR
E-mail: payal@batespangulf.com
Tel: 971 4 295 3456 Ext. 305
Mobile: 971 50 231 7578
Jon Stevens
RSH-ME
E-mail: jon@rshme.co.ae
Tel +971 4 3966676 Ext 230
mobile +971 50 6572118
© Press Release 2006
