Visitors to experience the latest in state of the art wellness solutions
Dubai, 25 March, 2008: Technogym® will participate at the Middle East Health & Fitness Summit (MeFit Pro) 2008 on Thursday, 27th March to 29th March, 2008 at the Aviation Club. At booth number F, Technogym® will exhibit its latest products thereby presenting its concept of wellness with the Easy line, part range of the new Pure Strength line, The Top Excite (Cardio Machine for upper body) and FLEXability™. In addition, the regular cardio line-up can be found in the Super Gym during the event. Technogym's staff will be available for demonstration of the products throughout the show for all visitors to the stand.
"We are very happy to be apart of the MeFit Pro event to be able to showcase Technogym's latest wellness solutions in the World of fitness and network with consumers, suppliers and professionals all under one roof. Technogym® is actively involved in various sports, wellness and fitness events in the region, the most recent upcoming is the Olympics in Beijing 2008 where Technogym® are the official fitness equipment suppliers. Hence, our line is designed with the Olympic athletes in mind, as they are considered expert and more demanding users", said Mr. Christian Dietrich, Managing Director, Technogym Emirates. "During MeFit Pro, Technogym® will give circuit training on the Easy line as part of the Fitness Forum group exercise schedule in the super gym. Trainers and salesmen will be present to offer guidance on the equipment and explain it. We will also have group exercise classes as well as classes geared towards personal trainers".
Technogym® presents FLEXability™ for muscle elongation bound to return pleasure and freedom of movement to users of all ages. FLEXability™ has been developed in collaboration with doctors and physiotherapists to perform stretching of the anterior and posterior muscle chains, reducing execution time and maximising results. A few minutes are sufficient to achieve functional muscle elongation and improve posture. Muscular stretching contributes to body flexibility and mind relaxation. Perfectly suited to different uses, in gyms, at work, in wellness centres, in hotels and such, FLEXability™ improves life quality, releasing not only muscles but also wellbeing and vitality.
Easy Line by Technogym® reaches to those who want to lose weight, improve their health, physical condition and enjoy a better lifestyle through regular exercise, yet are intimidated or dissatisfied by traditional gyms. The Easy Line quick-training circuit responds to potential clients who search for a friendly, informal atmosphere where they can find non-intimidating and easy-to-use equipment. It's a strength and
metabolic training that helps users drop pounds quickly in a social atmosphere. Simple and welcoming design attracts actively ageing users and young adults alike.
Integrating gracefully into hotel, spa and corporate gyms without bulky weight stacks, all user levels feel confident.
EXCITE™ TOP is a multi functional equipment for the complete workout of the upper body: arms, torso and core stabiliser muscles that can be employed in sport, rehabilitation and as a warm up for all users. The four minute WARM UP patent pending function ensures upper body muscles and joints are lubricated in preparation for strength training, to improve performance and prevent injuries.
Technogym® has applied its long-standing expertise in competitive sport to develop a new product with a high biomechanical content. With its strong looks, versatile nature and durable build, Pure Strength is ideal for intensive use in the gym. Plate loaded equipment conveys the same feeling of naked, raw power as free weights, but is safer to use and requires less coordination, thus offering many advantages. Plate loaded equipment is functional and ergonomic, does not require maintenance and guarantees exceptional performances. With help from the personal trainer, anyone can learn how to use the equipment correctly and improve training results and strength quality. Pure Strength will offer great satisfaction during performance and superior results at all levels. Train like a champion.
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About Technogym:
With a consolidated 2005 turnover of €336 million, Technogym continues to be the leading provider of premium fitness appliances in Europe, Asia and South America, and among the top 3 in the world. An innovative vision and a staunch commitment to promoting a better lifestyle through regular physical activity, a healthy diet and a positive mental approach is how Technogym defines Wellness. The Olympic Games of Beijing 2008 will use Technogym® to achieve champion performances. At its fourth Olympic appointment as official supplier of fitness equipment (Sydney, Athens, Torino and Beijing), Technogym continues to attend to customers wellness needs, from beginners to advanced.
About Middle East Health & Fitness Summit (MEFIT):
MEFIT is the leading Health & Fitness Industry Event for fitness professionals and is currently celebrating 5 years of Health & Fitness evolution in the Middle East. It is a platform for three audiences related to the fitness & health industry: Business Forum, Fitness Forum and General Public Forum. The MEFIT Experience involves three days of bringing together the industry's best, the region's biggest fitness forum attended by some of the most renowned names in the industry, leading International Health & Fitness Advisors, World Class Equipment and Nutrition suppliers as well as Industry Businesses and fitness Consumers.
Issued on behalf of Technogym by ekadaa Public Relations, Dubai. For further information please contact
Alisa D'souza
Tel: (+9714) 3912072;
Fax: (+9714) 3904740;
email: alisa@ekadaa.com
© Press Release 2008
