Wellness, the new trend in real estate
A Technogym stretching couch, a Kinesis Vision or a comfortable exercise bike are becoming the choice drivers when it comes to buy the right apartment in the UAE. People's awareness on the benefit of physical activity is constantly raising and more and more people are regularly exercising in Wellness Clubs, travellers are looking for gym equipped hotels and Corporate Wellness represents the new benefit companies offer to employees.
Therefore, Wellness, one of the major consumer trend in the last years, is becoming a very interesting issue also for the most advanced real estate developers in the UAE following the trend of designing living spaces instead of building flats.
Technogym, the Italian world leader company in the wellness sector, is the ideal business partner for the real estate developer willing to integrate wellness areas into its projects in order to offer a unique training experience to the user and at the same time to increase the overall project value and prestige.
Innovative Italian design, exceptional quality and ease of use have enabled Technogym to create exclusive private gyms for many of the world's most beautiful homes as well as the most prestigious hotels, clubs and corporate facilities.
Christian Dietrich, Managing Director, Technogym Emirates, said "At Technogym we strongly believe that Wellness is a daily need for everybody and regular physical activity is the basic component of Wellness. For this reason we are active in different market segments within the UAE in order to offer personalised & total wellness solutions, catering different needs and customer profiles: wellness clubs, hotels and spas, corporate wellness, rehabilitation centres, home wellness, etc. In the last years, due to the rising awareness on the benefits of living a wellness lifestyle, we are experiencing a growing demand in both the private homes and real estate developments alongside with the trend of having a private wellness space."
Technogym top references in the residential sector include Le Reve in Dubai developed by London-based consultancy WS Atkins and considered the most desirable residential address in the Emirates. All the sold out Le Reve apartments, dominating Dubai Marina, are offered to the customers in many options including the Wellness configuration with Kinesis, the Technogym design solution to perform more than 200 exercises, or Technogym Excite treadmill fitted with personal TV screen and iPod connection.
In Dubai Technogym have also fully designed and equipped the Wellness Center at the Millennium Tower, completed in 2006 and representing another icon of the Emirates real estate development.
Furthermore, The Cube in Dubai Sports City will be known to offer a complete value added package both for its investors and its residents. Technogym offers The Cube investors and resident's state of the art equipment in terms of style, ease of use, quality and reliability. The equipment Technogym will provide to The Cube - Kinesis Personal, CardioWave, Excite, FLEXability, etc - are also the favourite choice of many international celebrities such as Madonna, George Clooney, Giorgio Armani, Kakà (last golden ball) who train with this equipment on a daily basis in their residences around the globe.
Pyamod, the biggest German property developer in Dubai presented their Penthouse show home located in the upscale BurJuman Residences in Bur Dubai. It is a spectacle of luxury and furnishing perfection that houses Technogym's Kinesis Personal Vision in it. Hence, Technogym is the number one choice for the concept of a home gym with a luxury and high end look.
Promenade -Emaar Tower, Dubai Marina is a premium residential tower enclave that celebrates life in its entire radiant splendor. Nestled within the panoramic confines of Dubai Marina, it overlooks the widest and most scenic spectacular views of the bay. This is truly luxury distilled to its very finest. Technogym goes one step beyond just having a gym onsite but offers a state of the art prestigious gym with high end leisure activities for the residential tower.
Neo Casa, situated on the 40th Floor of the Murjan 5 Tower at the recently completed JBR development, is nestled in between the magnificent coast line of Dubai and the Dubai Marina. These premises are the perfect canvas for the launch of the Neo Casa concept, to take place on 29th April. Neo Casa serves as an art inspiration for top local interior and architect designers to create living spaces within a loft apartment that will exceed all expectations of the clientele and on-lookers. In the process these living spaces become show pieces for all brands involved. Well renowned for its state of the art wellness design equipment, Technogym is the chosen brand to showcase its most prominent design piece - Kinesis Personal Vision, supplemented by the Wellness Rack and an Excite treadmill with integrated TV as a home gym within Neo Casa.
In Italy Technogym is currently partnering with Dolce Vita Homes, an initiative aimed at creating quality residences able to transmit the essence of Italian style and creativity. The first project, designed by Antonio Citterio and Partners, is under development and it will integrate Technogym wellness design products with the most acclaimed Italian design furniture pieces.
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About Technogym
With a consolidated 2005 turnover of €336 million, Technogym continues to be the leading provider of premium fitness appliances in Middle East, Europe, Asia and South America, and among the top 3 in the world. An innovative vision and a staunch commitment to promoting a better lifestyle through regular physical activity, a healthy diet and a positive mental approach is how Technogym defines Wellness.
www.technogym.com
For further information, please contact:
Alisa D'Souza
ekadaa PR
Dubai, U.A.E.
Tel: ++ 971 4 391 2072
Fax : ++ 971 4 390 4740
Email: alisa@ekadaa.com
© Press Release 2009
