As part of Tamkeen's "Bahrain Trade Fairs" Initiative

Tamkeen-Bab Al Bahrain: Thursday, 7 July 2011 - Tamkeen's innovative Bahrain Trade Fairs initiative was inaugurated today (Thursday 7th July 2011)  at the Capital Governorate in Bab Al Bahrain by HE Shaikh Mohammed bin Essa Al-Khalifa, Chairman of Tamkeen.

The main objective of these fairs, which are organised in coordination with the Bahrain Chamber of Commerce and Industry (BCCI), is to support SMEs and strengthen consumer demand in the market. Over 100 traders from the Capital Governorate displayed their products for shoppers in the Capital Trade Fair.

The Capital Trade Fair will continue for the next 6 days until the 12th of July to give shoppers the chance to explore the various products on display in addition to the accompanying entertainment for children. The Ministry of Interior Music Band has also held a music march prior to the opening which attracted a good crowd.

Up to 200 business owners/participants have been selected for each governorate fair and the Capital Trade Fair is all set to offer a wide range of goods from electronics to garments and textiles to foodstuffs and furniture.

The first Capital Trade Fair will continue till the 12th of July, and will then be followed by the Muharraq Trade Fair at the Muharraq Club from 13th July until the 18th July.

Following this, the Fair moves to the Northern Governorate where the Northern Trade Fair will take place from 16th to 21st of July at the Al Shabab Club (Jidhafs); the Central Trade Fair takes place at the Isa Town Club from 22nd till 27th July and the Southern Trade Fair will be held at the Riffa Club (Hunainiya) from 25th till 30th July 2011.

As an added incentive, shoppers will be eligible for sponsored prize vouchers during the events for each of the Governorates. Local brands such: Gulf Air, Batelco, Al Hawaj Group, Sofitel Luxury Hotels, Bahrain Development Bank and Lost Paradise of Dilmun have acknowledged their faith in the event and became partners to sponsor some exciting prizes for the public to win.

This event reaches out to all participating shops in the Governorate where shoppers are entitled to a draw with every BD 5 worth of purchases. 

For the Capital Fair, the Raffle drum will be at Bab Al Bahrain Mall from 7th till the 12th July so people need to shop anywhere in the Capital Governorate and for every BD 5 worth of purchases, where receipts can be exchanged at Bab-Al Bahrain for raffles.

Registration for the fairs is open to all traders/businesses and has now been extended so that more businesses can take advantage of this unique opportunity.

-Ends-

About Tamkeen
Tamkeen is a semi-autonomous yet independent authority which formulates strategic and operational plans to use the fees collected by the LMRA in order to enhance the overall prosperity of Bahrain by investing in Bahraini employability, job creation, and social support.

Tamkeen's main objectives are to support Bahrainis to become the employees of choice, and to support high quality private sector job creation and helping the private sector cope with the impact of labour market reform.

To achieve these objectives, Tamkeen will invest in the cost and quality competitiveness of Bahrainis (e.g., reduction of cost of employing Bahrainis relative to expatriates, investment in skill and attitude improvement programmes of Bahrainis) and tackle employment barriers on both employer and new market entrants sides through a combination of financial incentives and capability building; and in supporting the private

sector's adjustment to new cost structures by providing access to capital to alleviate short-term cash constraints or improve productivity, and in know-how initiatives that support improvements in productivity and decreased reliance on expatriate labour through spreading management and technical knowledge.

Tamkeen has invested more than BD 140 million in more than 70 projects that targeted more than 50,000 Bahraini nationals and organisations. The development of programmes is continuing as Tamkeen's strategy to increase the number of beneficiaries on an ongoing basis, which reflects the kingdom's economic development in general.

For more information about our programmes, please call:
Marketing Communication department
Tamkeen
Telephone:  17383326 / 17383327
Fax: 17382352
Email: info@tamkeen.bh            
Website : www.tamkeen.bh 
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© Press Release 2011