Jordan's first resort and residential community

Amman, 16 May 2007: Tala Bay, the first integrated resort and residential community in Jordan, has appointed Objects Advertising to manage its marketing communications interests in the Jordanian market.

Dana Rimawi, Deputy General Manager of Objects Advertising, pointed out that Objects Advertising plans to build on Tala Bay's current success by repositioning the brand to reflect its ambitious vision and passion for indulgence. Planning and executing strategic marketing communication campaigns, covering mass media and targeted promotional activities, will only support the efforts of building the market leader's exclusive brand.

"Being the first resort and residential community in Jordan, we are always keen to build and maintain strong relationships with our audience and stakeholders. We believe that partnering with professional experts in the marketing communications field will heavily assist in achieving the desired outcomes effectively, the matter which motivated us to choose Objects Advertising to manage our marketing communication campaigns,"  said Fadi Suleiman, Tala Bay's Director of Sales and Marketing.

Rimawi added "Objects will be supported by its sister companies within The Holding Group (THG) in order to provide a comprehensive and professional suite of marketing communications' services for Tala Bay."  

Tala Bay is one of the most prestigious projects of Jordan Projects for Tourism Development Company (JPTD) situated on the south coast of Aqaba covering approximately 2.7 million square meters, offering exclusivity and the pleasure of waterfront living with its meticulously designed villas and apartments, and its two kilometers long natural beach overlooking the Gulf of Aqaba on the Red Sea.

Objects Advertising is a member of The Holding Group (THG), the region's largest communications network, which includes Team/Y&R, Wunderman, ASDA'A Public Relations, Intermarkets, Mediaedge:CIA, and Polaris Public Relations.

-Ends- 

Notes to Editors:  
Jordan Projects for Tourism Development (JPTD) was established in the year 2001 as a public shareholding company of Jordanians and Arab investors. Their Vision is to establish a strong and comprehensive image of Jordan in all different domestics, especially the concept of resorts. In order to make Jordan a unique and special destination compared to other's in the region.

The five major investors of JPTD are Abujaber Investments, Orascom Projects for Touristic Development, Zara Investments, Social Security Corporation, Al Haqq Establishment.

Talabay is one of the most important and largest ventures in Aqaba special economic zone. The project started in the beginning of the year 2002, as the first integrated resort and residential community in Jordan, on the Red Sea beach.

For more information, kindly contact: 
Ziad Qasem/ Mouath Tarshihi
ASDAA Public Relations/ Amman- Jordan
Phone: +962 6 5520791
Fax: +962 6 5520792
z.qasem@asdaa.com
m.tarshihi@asdaa.com

© Press Release 2007