DUBAI - Synovate ViewsCast Global team has announced the launch of ViewsCast Mobile Online in the UAE launching their new ViewsCast Mobile Online suite, an exciting development that will further improve delivery of real-time 'Voice of the customer data' to their clients. The online suite now flawlessly recognizes the respondent's device and automatically switches to the appropriate screen size, making interview participation easier and increasing response rates.
The Synovate ViewsCast Mobile Online Platform recognizes Blackberry, Android and Apple-iOS browsers and will work with most other mobile browsers such as Microsoft as well.
Susan Madeley, Synovate UAE Managing Director says "Reaching consumers on the move and at point of service makes the potential of "real-time" feedback a reality for our clients,with extremely high levels of penetration of mobile devices in the UAE, Synovate ViewsCast Mobile can help our clients reach their customers wherever and whenever they are interacting with their products and services"
Rob Huijboom, Global director Synovate ViewsCast says "Our clients have been particularly excited about using clickable text with a fast loading speed while retaining the ability to display their company logo along with a more attractive user interface,"
ViewsCast is Synovate's 'Voice of the Customer platform', an automated feedback solution that lets clients economically, accurately and instantly collect valuable opinions from their customers. With ViewsCast, it's now possible to survey customers throughout the enterprise, regardless of what channel they are using. It doesn't matter whether they're on the phone with the call centre or visiting a retail outlet or even while buying a competitor's product. The ability to capture feedback and learn the results in real time delivers many real business benefits to Synovate clients.
ViewsCast continues to deliver its unique benefits of mixed- and multi-mode capability and global coverage while combining IVR (Interactive Voice Response), SMS and Online. Huijboom adds: "With Mobile Online as the 4th data collection channel, our product's versatility will help boost response rates since it loosens the constraints of location, media, channel and device by taking advantage of a more personal and high engagement methodology. For instance; we could send an SMS-invitation to a respondent offering to take the survey through IVR, SMS or mobile online. Surely this will increase respondent convenience as well as response rates. Best of all, ViewsCast remains to be very cost effective".
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About Synovate
Synovate, the market research arm of Aegis Group plc, generates insights to help clients drive competitive brand, product and customer experience strategies. A truly borderless company with offices in over 60 countries, our approach combines best in class global research capabilities with personalised service, local knowledge and the flexibility to create teams and processes that meet clients' specific requirements. At Synovate, our clients sit at the top of our organisational chart, driving us to continually develop more innovative research solutions that predict actual business outcomes. For more information, visit www.synovate.com.
About Synovate ViewsCast
ViewsCast is an automated feedback tool that lets you economically, accurately and instantly collect valuable opinions. ViewsCast is used by organisations in such sectors as: utilities, telecommunications, travel, financial services, hospitality, retail, packaged and durable goods, public service, healthcare, insurance and media.
ViewsCast Contacts
Synovate UAE
Ahmed Sulaye
Head - Client Relationships
Lower Gulf
ahmed.sulaye@synovate.com
Direct Line: +9714 369 2805
Cell: +97150 6965461
Synovate Global:
Peter Faber
Global Business Development Manager, Synovate ViewsCast
peter.faber@synovate.com
Direct Line: +45 33 19 39 59,
Cell: +45 51 16 73 63
© Press Release 2011
