Dubai,16 April 2007: Wella Professionals has launched its second global trend for 2007 into the Middle East market. Bright, young, vibrant and right on the very tip of the cutting edge, Pop Couture fuses the best of catwalk and street in an explosion of colour and style.
Pop Couture hair grabs the headlines with energetic graphic cuts, curved shapes, hyper-short fringes and asymmetric lines. These are iconic hairstyles la Twiggy but with the look and feel of 2007. Bolder, braver, they showcase and inspire cutting and colouring techniques that push the look to the limit. Watch out for surprising peacock shades shimmering through hair - sometimes hidden, sometimes attention-grabbing. It's your call.
The vibe is young. The themes are fun. The graphics are bold. With each twist of this trend's kaleidoscope, colours collide, shapes shift and 60s style addicts revel in the limelight. Lines are either straight and clean or swirly-girlie. It's a look that's loud, shocking and totally colour-fantastic.
As with each of the global trends Wella professionals creates, Pop Couture is a futuristic reflection of the next hot thing in fashion, music, culture and art.
Pop Couture clothing is filled with patterns and palettes are psychedelic; fabrics are shiny, textured and unashamedly faux. In the galleries, pop art takes centre stage, delighting in the drama of the new digital age with installations that are light fantastic. When the world feels too dark and too drab, we leave the shadows and escape into the bright.
Pop Couture is not for the faint hearted but for the fun at heart. It is so summer 2007.
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For more information please contact:
Jennie Brown
Consultant
Wella Middle East
PO Box 19791
Dubai,
United Arab Emirates
Telephone: 9714 330 4030
Fax: 9714 330 4030
E-mail:j.brown@ipn.ae
© Press Release 2007
