Middle East - Braun, a P&G brand and one of the world's leading electrical goods manufacturer, has introduced Satinliner ion -shine, a top of the line hair straightener, that delivers straight, sleek and brilliantly shiny hair whilst protecting it; a perfect combination for every woman's styling needs.
Professional performance with built-in hair protection makes the Satinliner ion -shine much more than just a straightener. Its unique NanoGlide Ceramic plates are ultra smooth and ultra resistant to provide one-stroke professional performances and ultimate hair protection. NanoGlide Ceramic plates are 3 times more smoother than conventional ceramic plates for friction-free gliding instead of tugging. The result? Plates that help protect the hair as they straighten.
Unique to Braun, the Satinliner ion -shine has a built-in ion-shine system that is designed to relax your hair and reveal its brilliant shine. Two jets for maximum ion boost deliver a rich stream of invisible ions that hug every single hair, taming frizz and static stress, leaving astonishingly straight shiny, healthy-looking hair.
"The Satinliner ion -shine further delivers high styling adjustable temperatures extremely quickly," according to Manoj Nair, Brand Manager, Braun. "The adjustable temperature feature allows for gentle and perfect styling that suits different hair types and styling needs while protecting hair."
The Satinliner ion -shine also features a high tech, high spec, yet easy to use Microprocessor Control System with LCD, which makes control visible and safe. The large LCD screen changes colour from red to green when it's ready to style. The display can even remember your preferred settings for the next usage and just shut off automatically after 30 min - so there's never any need to run home and check!
Sleek and slim, with a swiveling 2-metre cord, Satinliner ion -shine's modern and professional design makes it easy to handle and slip into your bag along with your other essential beauty kit items.
With its unique protection and ion-shine system, coupled with a desirable, modern design, the Braun Satinliner ion -shine will leave you with beautiful, healthy, straight looks that stand out from the crowd.
Braun's Satinliner ion -shine straighteners are available at all electronic goods stores, hypermarkets, and supermarkets, throughout the Middle East.
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About P & G
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene , Mach3, Bounty, Dawn, Pringles, Folgers, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head & Shoulders, Wella, Gillette, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
For further information:
Braun Middle East
PO Box 19791
Dubai, United Arab Emirates
Contact: Natali Fahmi, Account Executive
Telephone: +9714 330 4030 Ext. 427, Fax: +9714 330 4031
E-mail: n.fahmi@ipn.ae
Website: www.braun.com/arabia
© Press Release 2007
