Standard Dollars is a first-of-its-kind programme in the UAE
Standard Chartered Bank, one of the leading banks in the UAE, is today launching a first-of-its kind credit card reward programme for its Mastercard and Visa and credit card holders in the Emirates.
“The launch of Standard Dollars heralds a new era in consumer rewards for this market. We aim to lead the way in everything we do, and ‘Standard Dollars’ clearly sets a new benchmark for reward schemes,” said Ray Ferguson, UAE Chief Executive Officer, Standard Chartered Bank.
Standard Dollars breaks new ground among rewards programmes by rewarding cardholders on the statement amount that they carry forward. Once a cardholder pays the minimum amount due, the rest of their balance earn Standard Dollars.
All Standard Chartered Credit Cardholders are automatically enrolled in the Standard Dollars Programme, free of charge and their Standard Dollars are automatically credited, ensuring minimum paperwork. So cardholders could be accumulating Standard Dollars while relaxing on the beach, browsing through a magazine or watching TV! In short, they continue to earn Standard Dollars around the clock. What’s more, now you don’t have the hassle of a separate rewards card – just one card does the job of two.
“This continuous commitment to customers, combined with our in-depth understanding of the regional market and our friendly, professional approach, have helped Standard Chartered build a large and loyal customer base in the UAE,” added the CEO.
Jeremy Awori, Head of Consumer Banking, UAE, said: “Using a Standard Chartered Bank Credit Card has never been this exciting, simple, and convenient – all in one card!” Standard Dollars are the new currency for greater benefits and super value rewards ranging from travel services and five-star dining to healthcare privileges to free shopping.”
The existing travel rewards available to credit card holders have been taken a step further to give cardholders the choice of air tickets on any airline, rather than a limited number, as is most common in the market. In addition, while a lot of rewards programmes tend to focus mainly on travel-oriented rewards, Standard Chartered has added a choice of luxury and lifestyle products and services.
The bank has tied up with highly reputed, national and international travel and retail brands. Standard Dollars can be redeemed for travel services at DNATA, luxury shopping at Damas and Paris Gallery, electronics at Jumbo, dining privileges at Sheraton and Le Meridien hotels, healthcare services at Welcare; and groceries at Carrefour, Choithram and LuLu Supermarket.
With more than 150 years’ experience, this is not the first time that Standard Chartered has pioneered a credit card feature in the UAE. Other market firsts have included a convenient bill payment service in association with selected Choithram supermarkets.
Standard Chartered is well-established in growth markets and aims to be the right partner for its customers. The Bank combines deep local knowledge with global capability and is trusted across its network for its standard of governance and its commitment to making a difference in the communities in which it operates.
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Note to Editors:
Standard Chartered – leading the way in Asia, Africa and the Middle East
Standard Chartered employs 30,000 people in over 500 locations in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom and the Americas. It is one of the world’s most international banks, with a management team comprising 70 nationalities.
Standard Chartered is listed on both the London Stock Exchange and the Stock Exchange of Hong Kong and is in the top 25 FTSE-100 companies, by market capitalisation.
It serves both Consumer and Wholesale Banking customers. Consumer Banking provides credit cards, personal loans, mortgages, deposit taking and wealth management services to individuals and small to medium sized enterprises. Wholesale Banking provides corporate and institutional clients with services in trade finance, cash management, lending, custody, foreign exchange, debt capital markets and corporate finance.
Standard Chartered is well established in growth markets and aims to be the right partner for its customers. The Bank combines deep local knowledge with global capability.
The Bank is trusted across its network for its standard of governance and its commitment to making a difference in the communities in which it operates.
For further Press information, contact:
Will Rankin or Vijay Varghese,
MCS/Action,
Dubai Media City,
Dubai,
United Arab Emirates
Tel: +971 43902980
Fax: +971 4 3908161,
Email: will@mcsaction.com.
© Press Release 2004
