UAE – Bidfood UAE, a leading multi-channel foodservice provider of international F&B brands and part of the Bidcorp Group – today announced it has signed a distribution agreement with St. Pierre, America’s number one brioche brand and the fastest-growing bakery brand in the UK. As part of the agreement, Bidfood UAE will now supply St Pierre Brioche Burger Buns to the foodservice sector nationwide and will launch St. Pierre Seeded Brioche Burger Buns and St Pierre Sliced Brioche Loaf from March 2022.
Commenting, Hisham Al Jamil, Bidfood Middle East CEO said, “We are delighted to partner with St. Pierre, a brand whose quality and excellence lives up to the reputation. It is well-aligned with Bidfood UAE’s mission to provide distribution solutions that meet our customers’ unique needs by delivering top quality products, innovative brands and superior service. This partnership will allow us to respond to increasing demand for bakery products in the UAE, further strengthening our foodservice offering in the region.”
Mark Frossell, Commercial Manager for St Pierre, said, “Our expansion into the foodservice sector with Bidfood UAE is part of our mission to help make premium, quality products accessible to everyone. Taste is key in bakery – purchase drivers start with the flavour and independent taste tests consistently place our brioche ahead of competitors for texture, appearance and flavour. That’s key to every audience, regardless of the context in which they come to experience the St Pierre brand, but it’s especially important to foodservice operators who rely on consistent product quality. Offering a superior product means we can elevate meals and deliver an experience that helps to make ‘everyday’ magnifique.”
For interview request or more information, please contact:
Pooja Lakshmanan
Marketing Executive
pooja.lakshmanan@bidfoodme.com
About Bidfood Group:
Bidfood is a foodservice-focused company operating across 5 continents with a world-class international foodservice presence. It has been listed on the JSE since May 30th, 2016 and has over 40,000 employees.
About Bidfood UAE
Bidfood UAE is the leading foodservice distributor in the UAE and a part of JSE-listed Bidcorp Group. It caters to all seven Emirates through an extensive category and brand portfolio of more than 20 brands pertaining to bakery items, dairy products, seafood, protein, condiments, pantry staples, ready-made meals, and beverage items. The company recently launched the first foodservice e-distribution platform in the UAE, myBidfood, which allows customers to order anytime, anywhere and boosts partnering brands’ online sales.
About St Pierre
Part of the St Pierre Groupe, St Pierre Bakery offers a range of European baked delights – from tasty brioche loaves and rolls to delicious Belgian waffles and French crepes – there’s always something new to try. Designed to be eaten morning, noon or night to help make every day magnifique.
www.stpierrebakery.co.uk
About St Pierre Groupe
St Pierre Groupe is an international market leader in the bakery sector with a brand portfolio that includes St Pierre, Baker Street and Paul Hollywood. The company provides bakery products to the global retail and wholesale markets as well as the hospitality industry to the UK, USA, UAE and Europe. Their products are sold in more than 35,000 stores worldwide.
St Pierre Groupe was presented with the Queen’s Award for Enterprise for International Trade in 2019 and secured a place in The Sunday Times International Track 200 for five consecutive years.
USEFUL LINKS
www.bidfoodme.com
www.stpierretrade.com
© Press Release 2022
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
