Splendore has signed an agreement with the American company Francorp through its Middle East regional office in Dubai. According to the agreement, Francorp will develop a Full Franchise Program for their tremendous success in their jewellery brand, the retail network of the parent company Samra Jewellery LLC.
The agreement was signed between Samer Samra, Executive Director of Samra Jewellery LLC and Imad A. Charafeddine, Managing Partner at Francorp UAE - Middle East.
Through this ambitious franchise program, Splendore Jewellery plans to prepare itself for a regional expansion and open several branches to enter new markets with the same level of success as experienced till now. This step is taken after Samra successful 70 years in the market place.
"Samra Jewellery was established in 1941 by Mr. Deeb Abu Samra. In 1990, Mr. Salim Abou Samra, CEO and Managing Director of Samra Jewellery shifted the jewellery operations from Kuwait to Dubai. Over the near 70 years, the company has successfully transformed itself from a family business into a reputable International Dubai jewellery corporation with three high-end jewellery factories in operation, and to date, 13 retail outlets that channel distribution of its one-of-a-kind Dubai jewellery to a wider audience. With 400 employees, Samra Jewellery continues to lead the way in setting trends in diamond jewellery design, inventory, customer service and competitive pricing" commented Samer Samra, Executive Director of Samra Jewellery LLC.
"We are thrilled to see franchises expand in the region, it is clearly seen that the awareness on franchising is increasing day by day" "Franchising is the only solution for successful local businesses to expand their business within a very short period of time" commented Imad A. Charafeddine, Managing Partner at Francorp UAE - Middle East.
"We are pleased and honored to add Splendore to our successful client list and to offer them our consultancy for their full franchise development program added Imad A. Charafeddine.
Francorp opened their office in Dubai and started their regional operation by offering professional commercial services throughout the Middle East and North Africa. With their extensive experience, outstanding achievements and high quality services, Francorp became one of the largest leading international companies in franchise development and consultancy.
Mr. Imad A. Charafeddine
Off: +9714 3297675
Email: Info@francorp.ae
imad@francorp.ae
Web: www.francorp.ae
© Press Release 2009
