"Retail Fashion chain sponsors Egyptian superstar's Dubai's performance"
Dubai, UAE - Amr Diab is scheduled to stage his UAE come back with a spectacular musical performance, hot on the heels of his latest album release. The superstar will take stage on 11th January 2007 at the concert that is expected to be sold out to his fan base across the GCC. Sundance Events, organizers of the concert, expect fans from as far as Qatar, KSA and Kuwait to attend Amr's concert in the UAE. Sponsored by Splash, international fashion retailer , this much-anticipated event is also being supported by Shangri-La Hotel, Barbican, Showtime and the Arabian Media Group. The Egyptian superstar, Amr Diab is returning to Dubai after a two-year hiatus. With rapid ticket sales and Amr Diab fans across the globe flocking to Dubai, this concert, like Diab's previous performance in the emirate, is expected to be a sell-out.
Amr Diab is no stranger to the world of stage. Having started his singing career at the tender age of six at the 23rd Festival of Port Said in Egypt, where his father worked, Amr pursued his passion that finally earned him the international super stardom status. With a bachelor degree in Arabic Music, Amr Diab turned professional with an introduction of his first album "Ya Taree" in 1983. To everyone's surprise, the album gained outstanding ovation and a lot of attention from the music critics. Following the success of the first album, Amr Diab went on to produce several great albums including "Hala hala" in 1986, "Shawa'na" in 1989 and "Matkhafesh" in 1990. In the same year, Amr Diab was picked to represent Egypt at the 5th Tournament of African Sports before taking up an acting role in his film debut "El Afareet"alongside late actress Madiha Kamel.
With a musical career that stemmed and grew outside of the Arab world, Amr Diab broke cultural barriers to achieve multiple awards across the globe. Working to bridge the gap, Amr Diab started experimenting with innovative music style to add his signature oriental fusion to Western musical influences. His outstanding reputation as a multi-awarded and talented artist allowed him to work with international artists such as Algerian/French superstar Cheb Khaled and Angela Dimitriou from Greece.
"This is not the first time that Sundance Events work with Amr Diab in the region. And as always this concert is expected to be another sell out event for the superstar. Working with Amr has always been exciting for us and this will allow us to collarabate again and bring about yet another world class concert to the UAE and GCC fans. Staging his come back is challenging because the fans' expectations are a lot higher and as event organizers we need to ensure that we deliver this with flying colours" said Mario Zakhary, Managing Director, Sundance Events.
Concert Sponsorship is new territory for Splash, which recently launched a new international marketing image. "At this point, Splash has evolved into a global brand catering to a cosmopolitan audience. We have a created a brand identity that is vibrant, alive and personal so by collaborating on projects like the Amr Diab we believe we are connecting with our loyal local customer base" explains Raza Beig, Managing Director, Splash.
Following his performance in 2004, UAE fans can expect to be treated to Amr Diab's selection from his old and new collection giving them a musical experience the artist is known for! Concert tickets are available from Splash outlets across the emirates or at Virgin Megastores, select Hallmark outlets, as well as online at www.timeouttickets.com and www.boxofficeme.com.
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About Splash
Splash LLC is a leading fashion retailer in the GCC with headquarters in Dubai and a retail network of 58 Splash stores and 59 brand stores across the region. Splash showcases popular collections for men and women such as Ms, Nexus, Maxim, Retro, ZYNC and Scarlet, with international brands such as Maui and Sons and Yishion. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia.
Splash is well recognized as a home-grown regional fashion retailer that walks in step with global trends and latest fashion. Over the years, its customer base has also grown in both number and sophistication.
About Sundance Events
Sundance Events began operating in 1999 as an entertainment company that catered to providing international artists. Sundance Events is now a fully integrated event management agency that operates on three independent platforms; Sundance Corporate, Sundance Nightlife and Sundance DCCP. Sundance Corporate specializes in organizing and managing corporate events and entertainment ranging from product launches to gala dinners to award ceremonies. Sundance Nightlife brings concerts and club nights with celebrity DJs and International artists adding to Dubai's ever increasing entertainment industry. Sundance DCCP is a direct consumer communication initiative that caters to regional clients looking to promote products directly to consumers through activities in supermarkets, schools and clubs.
For more information on Splash please contact:
Dina Sabnani (Marketing)
Tel: 04 - 809 4500
Direct: 04 - 809 4841
Email: Dina.Sabnani@cplmg.com
Anuradha Farrell (Marketing)
Tel: 04 - 809 4500
Direct: 04 - 809 4575
Email: Anuradha.Farrell@cplmg.com
© Press Release 2007
