Retail in-store ambience spruced up in keeping with its growing popularity
Splash, the Dubai based international fashion retailer, has developed an innovative marketing campaign to launch its Winter Collection this October. Named Flashback, Splash's winter offerings are set against a retro-futuristic backdrop replete with laser signals and futuristic gizmos. "We have tried to put a different spin into this season's advertising campaign. The new campaign is very eye-catching with glamorous models seizing the mood of the past and the future at the same time through intricate movement" enthused Raza Beig, Managing Director, Splash.
In keeping with its mounting retail popularity in the market and its phenomenal expansion in the region, Splash has also adopted a brand new retail look within its stores. "Retail spaces showcasing fashion brands like Lee Cooper, Kappa, Maui and Sons, MS, Scarlet, Retro, Nexus, Zync and Maxim are being treated in a way that corresponds to the feel of each brand - young and spunky for MS; stately and elegant for Scarlet meant for the plus size fashion savvy woman. We believe this will help our customers to cruise effortlessly from one brand offering to the other" stated Beig.
With major expansion plans in the pipeline, Splash has been consistently globalizing its marketing campaign to suit its diverse markets and cosmopolitan target audience. There is a constant search for international models to be the face of Splash campaigns. For its summer collection for example, Splash roped in international model and former beauty queen Zita Galgociova to be the face of its collection.
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About Splash
Splash LLC is a leading fashion retailer in the GCC with headquarters in Dubai and a retail network of 55 Splash stores and 56 brand stores across the region. Splash showcases popular collections for men and women such as Ms, Nexus, Maxim, Retro, ZYNC and Scarlet. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia.
Splash has made huge strides from its humble beginnings 13 years ago. Once perceived as a clothing store retailing value clothes outsourced from Asia and the Far East, Splash has come a long way since. Today, it is well recognized as a home-grown regional fashion retailer that walks in step with global trends and latest fashion. Over the years, its customer base has also grown in both number and sophistication.
For more information on Splash, please contact
Dina Sabnani (Marketing)
Tel: 04 - 809 4500
Direct: 04 - 809 4841
Email: Dina.Sabnani@cplmg.com
Anuradha Farrell (Marketing)
Tel: 04 - 809 4500
Direct: 04 - 809 4575
Email: Anuradha.Farrell@cplmg.com
Issued on behalf Splash by Matrix Public Relations. For editorial information please contact Dubai tel 343 0888 or email service@matrixdubai.com
© Press Release 2006
