An endless array of captivating jewels for day wear and evening glamour

Dubai, UAE (August 2, 2007) - Tiffany & Co., the world-renowned authority in high style, unveils its elegant sterling silver jewellery collection. Designed to delight the most ardent jewellery lover, it spreads bangles and bracelets, stud and drop earrings, chains, necklaces, charms and pendants of astonishing versatility and attitude.

The exciting collection offers an exhaustive range of exquisite sterling silver jewellery created with the contemporary woman in mind. Embracing minimalist allure as well as bold, glamorous styles, the sterling silver collection offers accessories ideal for any mood and occasion.

Pegah Goldooz, General Manager of Tiffany & Co. in the UAE, revealed, "Tiffany's design excellence is splendidly displayed in its sterling silver creations. A woman's lifestyle today demands accessories for a variety of expressions and this sterling silver selection offers everything a woman would want, from traditional to contemporary style, with superb craftsmanship and impeccable finish. Our clients will also appreciate the history behind the collection, for the manufacture of sterling silver was pioneered by Tiffany and later adopted by the US as the hallmark of purity for silver."

The sterling silver collection assembles truly awesome jewels inspired by nature's artistry and their designers' creative imagination. While giving prominence to the elegance of sterling silver's sparkle, several pieces incorporate diamonds, fresh water pearls and exotic gemstones. For those with a penchant for nature, butterflies, dragonflies, bumble bees, starfish and turtles are featured charmingly in the collection's rings, pendants, charm bracelets and earrings.

One of Tiffany's most popular and well known icons, the heart, also finds expression in various pieces, allowing one to literally 'wear' one's heart or gift it away.

The sterling silver collection from Tiffany defies description as it is a spread that opens itself up for experimentation. It allows ladies the chance to express their individuality by mixing and matching styles of diverse nature. And it is to the credit of Tiffany's expertise that this array remains one of its most popular among women the world over.

Explore the sterling silver collection and discover its vast charm of beautiful designs now at all Tiffany & Co. stores in Dubai and Abu Dhabi.

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About Tiffany & Co.:
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue Box R, recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there is a Tiffany & Co. boutique in BurJuman Centre, Deira City Centre and the latest, in Wafi City. For details, visit www.tiffany.com.

About Damas:
From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information please contact:
THE IDEA AGENCY
PR Department
Telephone: +971 4 3434424
Fax: +971 4 3434305
Email: pr@tia.ae

© Press Release 2007