Further Fuelling Future Expansion Plans

Dubai, UAE - February 13, 2012:  SouqExtra, the national chain of community supercenters, has announced today the opening of Hatam Restaurant in SouqExtra Al Ain, on Friday the 10th February. The opening marks the 100 retail stores in its five centres located in Dubai, Al Ain and Fujairah.

"The 100 retailers' landmark is a testimony to the success of the SouqExtra community offer. We thank our retailers for choosing to partner SouqExtra in providing amenity and key services with lifestyle benefits to the local community. We are pleased to see SouqExtra providing a means for key brands to access customers in a convenient and accessible offer." stated Justin Wilshaw CEO of SouqExtra in a statement issued today.

SouqExtra centres have enjoyed a positive reception from renowned and respected brands in the UAE. The result is that SouqExtra! has received a continuous stream of enquiries from key retailers, large master planned communities, service providers and business entities who are acknowledging the strength of this unique community centre model and are keen to collaborate on future projects.

"SouqExtra is committed to fulfilling demands for additional lifestyle centers with a roadmap to open more new centres in Dubai, Abu Dhabi and Ajman.

At SouqExtra, renowned retailers have partnered in our centers including: Spinney's, Lulu, McDonald's, Baskin Robbins, Al Ansari Exchange, La brioche Café, Grand Optics, Life Pharmacy, Subway, Al Farooj Restaurant, Hatam Restaurant, and Al Dar Optics..

SouqExtra! is a pioneering lifestyle supercenter model, representing an innovative community retail concept shaped by extensive research into outlet positioning, quality retail offer with a  focus on providing access to amenities and services that connects communities.

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About SouqExtra!
SouqExtra! is the name of neighbourhood community-focused centers, with integrated primary services such as high-end grocery, kids' play area, fast food outlets, coffee shops, full-fledged gymnasium, salon, photo shop and community hall, all designed to help the community meet their daily needs. SouqExtra's tagline "My Favourite Place" sums up the concept's unique sales proposition. The gyms, for instance, will offer the full range of fitness equipment, complete with a trainer. The community hall will be rented out to residents for hosting parties, birthdays, events, celebrations, family gatherings and other community activities. The Phase 1 of SouqExtra will add retail space of 500,000 sq. ft. in UAE. Each SouqExtra outlet will boast a uniform design with a friendly ambience and ample parking spaces, to serve as a one-stop shop for day to day needs of the community.

Media Contacts:
Nasir Iqbal
SouqExtra
P. O. Box 3922, Dubai, UAE;
Tel: +9714-8853333; Fax : +9714-8852333
Email : n.iqbal@souqextra.com

© Press Release 2012