Abu Dhabi, UAE - January 17th, 2008 - Sorouh Real Estate, one of the UAE's leading real estate developers, has announced its participation in the upcoming Tourism Development Projects & Investment Market (TDIM) which is scheduled to be held at the Dubai International Exhibition & Convention Centre from January 20 - 22.
TDIM, a new event focused on the tourism projects market, aims at bridging the gap among leading tourism developers, investors and pillars of the industry such as asset providers, government institutions, master property developers, operators, global destination brands, architects and industry specialists.
With Abu Dhabi attracting tourism project investments in excess of AED 305 billion, major property and tourism players from the UAE capital will be out in force to showcase their projects and plans at TDIM 2008, which is expected to host a number of local and international investors and tourism professionals.
"With focus on delivering the best-to-market projects to all our business and consumer markets, investors and developers will have the chance to see for themselves the essence of Sorouh's flagship projects. We are keen on supporting initiatives such as TDIM, which is a perfect platform for investors to provide a boost to the region's tourism sector," said Masood Al Awar, Executive Director of Sales & Marketing for Sorouh Real Estate.
"We are looking forward to showing appreciation to our investors, partners and suppliers, as we recognize their enormous ongoing efforts and the contribution each one makes to Sorouh's continued success." He added.
Sorouh will be displaying three models on its stand showcasing major projects, most prominent of which is "Shams Abu Dhabi", Sorouh's prestigious AED 25 billion landmark development located on Al Reem Island; the architecturally-renowned "The Gate District" on Shams Abu Dhabi, an AED 11 billion residential, office and retail development designed as a gateway to the peninsula from Al Reem Island; and "Al Ghadeer", a 3 million square meter development located on the border between Abu Dhabi and Dubai.
The show is being organized by REED Exhibitions Middle East with the support of the Department of Tourism & Commerce Marketing and the World Travel & Tourism Council.
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About Sorouh Real Estate P.J.S.C.
Abu Dhabi based Sorouh was established on June 26, 2005 with a capital of AED 2.5 billion. Today it is one of the largest real estate developers listed on the Abu Dhabi Securities Market with a market cap close to AED 21 billion. It is one of the most widely held issues with approximately 45,000 shareholders. Sorouh's corporate vision is to "bring communities to life in perfect balance." Its real estate projects are master-planned and designed to meet all core needs of human wellbeing. Sorouh employs in excess of 184 highly qualified professionals operating in the field of master-planning and master-development.
Sorouh now has in excess of AED 45Bn of projects under development. These include:
Al Ghadeer, an oasis of easy living on the border between Abu Dhabi and Dubai. Expected to be home to over 18,000 people the 3million sq m site is a complete community featuring affordable homes yet offering easy access to the UAE's commercial centres airports and ports. SHAMS Abu Dhabi, Sorouh's flagship project is an AED 25Bn landmark development on Al Reem Island. A complete new city of 55,000 residents, SHAMS Abu Dhabi will be a self sustaining city of canals and parks which integrates world-class master planning practices and extends the lush green of Abu Dhabi's landscape.
The Gate District on SHAMS Abu Dhabi is a cluster of 8 towers located at the entrance to SHAMS Abu Dhabi. Now architecturally renowned worldwide the AED 11Bn residential, office and retail development is designed as a gateway to the peninsula from Al Reem Island. The Gate District also includes the 74 storey Sky Tower which will be a pinnacle of luxury for its residential and commercial occupants when completed.
Sorouh is also developing the Golf Gardens overlooking the Abu Dhabi Championship Course, the Abu Dhabi Aviation Authority residential project, Al-Shamkha national housing project and the Tala Tower as well as Saraya on the Abu Dhabi Corniche.
For more information please contact:
Shaza Albein
Assistant Marketing Manager
Sorouh Real Estate P.J.S.C.
Tel: +971 2 444 0006
Fax: +971 2 444 0066
salbein@sorouh.com
Youser Natheer
Junior Account Executive
Hill & Knowlton
Tel.: +971 4 3344930
Fax: +971 4 334 4923 /33
Youser.natheer@hillandknowlton.com
© Press Release 2008



















