Al-Ghadeer receives over 3000 registrations during Cityscape Dubai
Abu Dhabi, October 22, 2007 - Sorouh Real Estate, Abu Dhabi's leading real estate developer, announced that it has received phenomenal interest in its major new development Al-Ghadeer, located at Saih As Sidirah on the Abu Dhabi - Dubai border.
Launched on the first day of Cityscape the project brings 'Easy Living' to life through a complete, self sustaining community hosting a variety of educational, recreational, social and commercial amenities.
Sorouh had an impressive presence at Cityscape Dubai 2007, with VIPs and investors from the UAE and across the region meeting with Sorouh Real Estate's CEO Mounir D. Haidar. Sorouh's sales and marketing team were on hand throughout the exhibition to brief visitors on Sorouh's latest offerings.
Commenting on the success of the exhibition, Mounir D. Haidar said: "This year Cityscape Dubai provided Sorouh with the perfect opportunity to launch our latest mega development, Al-Ghadeer. We are proud to be part of this important exhibition as it continues to attract key investors and decision makers from around the region"
Haider added: "Throughout Cityscape, interest in Al-Ghadeer has been truly impressive. Over 3000 registrations were received, through our website and through calls received in the days following the launch. It is clear that the promise of "an oasis of easy living" for residents working in Dubai, Abu Dhabi and the surrounding major commercial and industrial developments is a compelling attraction."
Al Ghadeer provides affordable housing including apartments, town houses and villas and offers residents modern and quality living in a uniquely convenient location.
"Our call centre has also received hundreds of calls daily with enquiries on our other developments, including Sky Tower and Golf Gardens which have been in extremely high demand,' added Haidar.
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About Sorouh Real Estate P.J.S.C.
Abu Dhabi based Sorouh was established on June 26, 2005 with a capital of AED 2.5 billion. Today it is one of the largest real estate developers listed on the Abu Dhabi Securities Market with a market cap close to AED 11.3 billion. It is one of the most widely held issues with approximately 55,000 shareholders.
Sorouh's corporate vision is to "bring communities to life in perfect balance". Its real estate projects are master-planned and designed to meet the four core needs of human wellbeing: physical, intellectual, social and spiritual. Sorouh employs in excess of 150 highly qualified professionals operating in the field of master-planning and master-development. Sorouh now has over AED 40Bn of projects under development. These include:
SHAMS Abu Dhabi, Sorouh's flagship project is an AED 25Bn landmark development on Reem Island. A complete new city of 60,000, SHAMS Abu Dhabi will be a self sustaining city of canals and parks which integrates world-class master planning practices and extends the lush green of Abu Dhabi's landscape.
The Gate District on SHAMS Abu Dhabi is a cluster of 8 towers located at the entrance to SHAMS Abu Dhabi. Now architecturally renowned worldwide the AED 11Bn residential, office and retail development is designed as a gateway to the peninsula from Reem Island. The Gate District also includes the 74 storey Sky Tower which will be a pinnacle of luxury for its residential and commercial occupants when completed.
Sorouh is also developing the Golf Gardens overlooking the Abu Dhabi Championship Course, the Abu Dhabi Aviation Authority residential project, Al-Shamkha national housing project and the Tala Tower as well as Saraya on the Abu Dhabi Corniche.
For more information please contact:
Nancy Fetouh
Assistant Marketing Manager
Sorouh Real Estate P.J.S.C.
Tel: +971 2 444 0006
Fax: +971 2 444 0066
nfetouh@sorouh.com
Kaja Weller
Account Executive
Hill & Knowlton
Tel.: +971 4 3344930 ext 620
Fax: +971 4 334 4923 /33
Tania.Atallah@hillandknowlton.com
© Press Release 2007