Dubai, October 23 2007 - Simply drag and drop music, video or photo files from a computer to their corresponding folders on the recently launched ultra-compact Walkman® NWZ-S610F series from Sony. Available in six vibrant colours, the new Walkman® S610F series features three Sony's Clear Audio technologies to deliver the ultimate sound quality for audiophiles. Complementing the high quality audio entertainment is the high resolution LCD screen to play back the sharpest pictures and videos.
This new Walkman® video MP3 player supports an open platform as Sony expands its digital music environment to include Windows Media Technology and to work with a wider selection of common music, video and photo formats. The Walkman® S610F series supports the open audio formats of MP3, non-secure AAC-LC and WMA. To help manage digital music libraries, the Walkman® S610F players come bundled with Microsoft Windows Media Player II. Alternatively, customers can simply select music, video or photo files from a computer then drag and drop them into their corresponding folders in the Walkman® S610F series. With open platform, customers will find transferring their contents between their PCs and Walkman® S610F series convenient.
Driving the high standards of audio quality with the Walkman S610F is Sony's three Clear Audio Technologies comprising of Digital Sound Enhancement Engine (DSEE), Clear Stereo and Clear Bass technologies. The DSEE improves compressed audio by restoring high frequency range to reproduce natural sound close to the original sound while the Clear Stereo technology reduces audio signal leaking from one channel to another. The Clear Bass enhances the experience of music with automatic level control, which reproduces clear bass sound quality without the distortion.
The visual experience for the player is held to the same exacting standards as the audio quality. The 1.8" QVGA LCD screen features high brightness, high contrast and superior colour reproduction to play back high quality videos and photos. Supported video codecs are the popular MPEG4 and Advanced Video Coding (AVC1), with playback capable of up to 30 frames per second.
Compatible with other Sony products, the new devices offer instant connectivity with a range of Sony products including PlayStation® 3 consoles and Sony's Giga Juke®. The Walkman® video MP3 player also comes with a range of accessories including a Bluetooth® audio transmitter to allow customers to wirelessly release their music on the move.
Other useful features of the Walkman S610F include long battery life that enables up to 33 hours2 of music playback or 9.5 hours3 of video viewing. The built-in FM tuner also offers an alternative music source.
Colours available:
NWZ-S615F (2GB) - Black, Silver and Pink
NWZ-S616F (4GB) - Black, White, Pink, Blue and Red
NWZ-S618F (8GB) - Black and White
For more information, please visit www.sony-mea.com/walkman
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About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.
For more information, please visit www.sony-mea.com
For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8815488
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com
Saffana Michael/Rukshana D'Mello
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
Email: rukshana@promoseven.com
© Press Release 2007
