Dubai: January 11 2009 - Sony Gulf today unveiled the world's lightest 8-inch notebook - the new VAIO P series Lifestyle PC. The new VAIO P "Pocket style PC" is a full-featured notebook PC and is small enough to grip with one hand. Combined with the premium design and the wireless network function, the VAIO P fuses mobility, style, and usability. The new VAIO P series consists of the VGN-P15G (SSD model) available in black, red, green and white colour options and the VGN-P13GH (HDD model) which is available in black and white colour options.

Pocket size to carry around

About the size of a business envelope and roughly as thin as a cell phone, the VAIO P weighs just 594g with SSD / 620g with HDD and is small enough to slip into a pocket or handbag while integrating full-PC features. Engineered to provide the feel of a common notebook, the VAIO P provides a convenient typing experience by extending the keyboard to the perimeters of the chassis maximizing the typing area, together with the isolation keyboard to help reduce typing mistakes.

The model incorporates a high-resolution, 1600 x 768, LED backlit 8-inch ultra-wide display, making it easy to view two full web pages side by side. It also incorporates the latest LCD technology and the anti-reflection coating to reduce light reflection enabling images in brilliant detail and providing razor-sharp viewing on-the-go.

The Style...

Stylish to take anywhere, the unit is available in an array of premium glossy colours; Garnet red, Peridot green, Obsidian Black and Crystal white. The colours are painted on the magnesium body with multiple layers, and hand-polished on top to achieve the overlook glossy look.

The high quality look and feel is apparent in every piece of the design - the full flat surface, the base sans the screws, the torque-hinge, and the capsule shape. Also, matching carrying cases and Bluetooth® colour-coordinated mice are available to complete the look.

The Usability...

VAIO P has an Instant Mode that directly launches into Sony's Xross Media Bar interface for a quick boot up and access to music, video, photos and the Web.

Based on Windows® Vista operation, various software is supported, which are usually found in full-size notebooks. Also, in addition to, the windows arrangement utility has been installed for organising all open documents or websites easily with one touch, and positioning them neatly alongside each other on a single screen. Furthermore, this unit is equipped with a built-in webcam, noise-cancelling technology/headphones (only VGN-P15G), and built-in wireless, 802.11b/g/Draft n and Bluetooth® for enhancing the mobile enjoyment.

VAIO P will be available in two variants, one with SSD hard disk (VGN-P15G) and the other with HDD (VGN-P13GH).

Launch in the Middle East market is scheduled for mid February 2009.

Closer to you.

The evolution continues. VAIO now becomes your indispensable partner, integrating closely with all aspects of your lifestyle. From the sheer pleasure of opening the package and seeing the improved quality and design, to stress-free support and superlative customer service, you will fully appreciate the polished intelligence that is the hallmark of new VAIO. In essence, a wonderfully moving experience that brings VAIO closer to you.

-Ends- 

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.

For further information, please visit www.sony-mea.com

For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel:  971 4 881 54 88
Fax: 971 4 881 78 08
Email: Neil.Dsylva@ap.sony.com

Saffana Michael/Rukshana D'Mello
Weber Shandwick MENA
T: +971 4 321 00 77
F: +971 4 321 17 11
Email: rukshana.dmello@ws-mena.com

© Press Release 2009