Dubai Education Zone and Sony Gulf FZE present fascinating Science Shows by renowned Japanese Science Entertainer
Dubai : Sony Gulf, in co-ordination with the Dubai Education Zone, a division of the Ministry of Education is organizing a series of Science shows at the Knowledge Village Auditorium on the 1st, 2nd and 3rd of May 2006 for Grade 4 students from Dubai's schools. The Sony Science Shows have been created to stimulate interest, make science learning fun for children, and to encourage them to question natural phenomena that have scientific implications.
The Sony Science Shows are a part of Sony's Global Community initiatives that includes Environmental Conservation Activities, Donations to Museums, Educational Exhibitions and Awards and Emergency Humanitarian Assistance. The Sony Science Shows, being done for the first time in the UAE for Dubai schools, have also been organized for school children in the Kingdom of Saudi Arabia.
"We congratulate Sony for launching an exceptional initiative. When Sony first approached us with the idea for organizing a Science Show, it captured a philosophy we encourage all our schools to practice - that of experimenting with teaching methods that spark children's natural sense of curiosity. We must remember that the common thread running between the formative years of the world's greatest scientists and thinkers is their natural sense of wonder. Indeed, we are pleased to partner with Sony and we encourage corporates in the UAE to follow their example in investing in our future generation," said Ms. Khadija Al-Hussaini, Joint Director of Private Schools Department, Dubai Educational Zone.
Sony places high emphasis on innovations and scientific research and invests approximately 7.5% of its global turnover in research and development. The Sony Science Shows is one way of nurturing these attributes among youth in an environment of fun and personal engagement.
Mr. Masaru Tamagawa, Managing Director, Sony Gulf FZE, said, "The Sony Science Show is targeted at grade 4 school children. We were pleased to find out that, children between the age of 8 and 12 years account for almost 25% of the population in the UAE. We believe that instilling and nurturing a sense of curiosity and scientific thinking among these young people is very important for the future of society this great country".
The Sony Science Shows uses the genius of renowned Japanese scientific entertainer, Mr. Soichi Nishimura, whose personal passion, his part-time assignment, is showcasing simple scientific experiments to school children. The one-hour show is designed specially for 4th graders uses interesting and interactive scientific experiments that demonstrates scientific principles such as static electricity, rotational motion and flight dynamics, properties of air etc.
Participation in the show has been free of charge for the schools and school children.
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About Sony and Technology
1950: Sony's first magnetic tape recorder - the 'G-Type' launched
1955: Japan started making transistor radios (Sony TR-55)
1957: Sony produced their first shirt pocket transistor radio (TR-63)
1960: Sony produced the first direct view portable TV (TV8-301W)
1965: Sony introduces the first video tape recorder for home use
1967: The first radio using the IC was produced by Sony (ICR-100)
1968: Trinitron color TV, the "KV-1310", launched.
1969: Man goes to the moon. Sony TC-50 is the official tape recorder.
1975: Sony produced the first popular video recording system the Betamax SL-6300
1979: Sony produced the first Walkman (TPS-L2)
1981: Sony announces the first digital still camera (Mavica) with CCD
1982: Sony produces the first flat screen TV (FD-200)
1982: The world's first digital CD audio player (CDP-101) was made by Sony
1985: Sony introduces the final Super-Beta system
1985: Sony produced the first portable CD player (D-50)
1985: Sony introduces the first book sized 8mm video camera (Sony CCD-M8)
1992: SONY produces the first MD Walkman (mini-disc) recorder the MZ-1
1992: The smallest cellular telephone was produced by Sony
1990: Hi-definition-ready, 16:9 wide aspect ratio, 36-inch television for home-use launched.
1994: Sony PlayStation 32-bit game system introduced in Japan.
1997: World's first broadcast-use HD camcorder "HDW-700" launched.
1998: "Memory Stick" recordable IC memory cards "MSA-4A/8A" launched.
1999: Entertainment robot "AIBO" - "ERS-110" launched.
2000: Sony PlayStation 2 with 128-bit "Emotion Engine" launched.
2000: QRIO - small biped entertainment robot "SDR-3X" announced.
2001: World's largest full color organic EL display announced.
2004: High Definition consumer Handycam "HDR-FX1" launched.
About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.
Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan, Lebanon and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.
For media inquiries, please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: (971)-4-8070247
Fax: (971)-4-8817808
Email: Neil.Dsylva@ap.sony.com
Elizabeth Sen/Rukshana D'mello
Promoseven Weber Shandwick
T: +971 4 321 00 77
F: +971 4 321 17 11
E: rukshana@promoseven.com
© Press Release 2006
