Sony Ericsson is delighted to announce that its K800 Cyber-shot camera phone has been awarded Best 3GSM Handset at the GSM Association's Global Mobile Awards 2007. Launched last year, the K800 is the first Sony Ericsson Cyber-shot camera phone, a brand that created a new lifestyle of mobile communication by combining a performance 3.2 Megapixel camera for quality image capture and a 3G mobile handset for fast and easy transfer and sharing of those images.
Anders Runevad, Corporate Executive Vice President and Head of Sales, Sony Ericsson said "Our Cyber-shot portfolio has made true mobile imaging a reality for millions of people and we are very proud that the industry has endorsed our achievements with such a prestigious accolade."
Since Cyber-shot camera phones were introduced in 2006, more than 4.5 million handsets have been sold worldwide. The K800 was also put to use by the world's greatest secret agent in last year's James Bond movie, Casino Royale. The Cyber-shot camera phone range has now been extended to include the K810, K818, K550 and the K550im - the first Cyber-shot phone to support i-mode.
-Ends-
Sony Ericsson won the Best Mobile Handset award from the GSM Association in 2004 and Best 3GSM handset in 2005.
"Cyber-Shot" and "cyber-shot" logo are trademarks of Sony Corporation
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs over 7,500 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.
For more information on Sony Ericsson, please visit www.sonyericsson.com
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Aldo Liguori - Telephone: +44 (0) 208 762 5860
Merran Wrigley - Telephone: +44 (0) 208 762 5879
Garry Lockwood - Telephone +44 (0) 7905 619060
General Press Telephone: +44 (0) 208 762 5858
E-mail: press.global@SonyEricsson.com
© Press Release 2007
