12 December 2005
This stylish compact lifestyle camera boasts of 8.1 Mega-pixel resolution and a stunning 3-inch touch panel LCD

UAE, Dubai - Sony Gulf's latest offering in the digital still camera segment is a stylish camera that promises both shooting and viewing pleasure. The DSC-N1 is equipped with 8.1 Mega-pixel resolution and Carl Zeiss Vario-Tessar lens to deliver the utmost in picture perfection every time. This camera is the first Cyber-shot that employs touch panel operations through the 3-inch LCD touch panel, the largest display for a compact camera in the market.

This unique camera is armed with a robust internal memory that enables the trigger-happy and ebullient user to store up to 500 still images in VGA format in Pocket Album. With the Paint function in Cyber-shot N1, one can personalize the images with drawings and templates. Sharing of these images will even be more memorable by viewing them on a slideshow accompanied by background music.

"The DSC-N1 is the best in class in the lifestyle digital camera segment. It redefines photo communication - the art of sharing experiences through photographs. With exceptional usability and control features, the DSC-N1 will create a revolution in the lifestyle camera segment," said Mr. Masaru Tamagawa, managing director, Sony Gulf FZE.

Greater Control with 3-inch LCD touch panel
The intelligent and user-friendly touch panel enables users to navigate through various functions such as playback, stop and forward or rewind operations with ease. The large-sized 3-inch LCD touch panel in "Clear Photo LCD plus" with 230K dots pixel provides excellent images with great detail. The LCD surface is coated with an anti-reflective layer that renders perfect clarity to images even under challenging outdoor or indoor lighting conditions.

Discover joy of sharing with Pocket Album
The stored images are shown in thumbnails in Pocket Album and can be sorted by date or year so you can access them easily. Users can jazz up the slideshows by adding 4 effects (simple, nostalgic, stylish and active) and 4 different pre-installed melodies. You can import your own music files to further personalize your slideshow experience with the supplied Picture Package. Users can download up to 4 music files and each one of them can be long as 180 seconds. These music files can be easily saved from a PC in MP3 format or from CDs.

Unique After-shoot Features
Besides adding music to movie clips or create slide shows, you can also write texts, stamp and trace shapes onto your images with the Paint function. For more adventurous underwater pursuits, the DSC- N1 also comes with an optional marine pack for the dive enthusiasts.

Artistic Dual Front Design
Its evolutionary "Dual Front" design makes the camera looks good on both sides - the front side looks streamlined due to the compact lens and the back looks beautiful due to the attractive LCD design. With stamina of up to 270 shots, this camera is a perfect companion for the individual who is not only tech savvy but also style conscious.

-Ends-

About Sony Gulf FZE
Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan, Lebanon and Kenya along with a multiple of service centres reinforces Sony's presence in key markets in the region.

For more information please contact:
Neil D'Sylva
Sony Gulf FZE
Tel: 971 4 8815488
Mob: 9715 0 6566016
Fax: 971 4 8817808
E-mail: Neil.Dsylva@ap.sony.com

Rukshana D'Mello
Promoseven Weber Shandwick
Tel: 971 4 3210077
Fax: 971 4 3211711
E-mail: rukshana@promoseven.com

© Press Release 2005