Chief Executive Officer reaffirms support for road safety as GCC Traffic Week begins
GCC Traffic Week to engage local community, highlight the dangers of traffic accidents
Public engagement campaign ran at Safeer Mall in Sohar between 8-10 March 2015
SOHAR Port and Freezone will continue lending its support to safer driving in the Sultanate, Chief Executive Andre Toet has said. His comments compliment the logistics hub's efforts to improve road safety and came on the morning of the last day of GCC Traffic Week, an important annual event held at Safeer Mall in Sohar.
"GCC driving week aims to highlight the dangers of road traffic accidents and inspire advocates for road safety from within communities across Oman. We fully support this and other important initiatives like it, and encourage people to learn about the role they can play in making Oman's roads safer," said Mr Toet.
As one of the world's largest port and freezone development sites, SOHAR's endorsement of GCC Traffic Week is intended to reinforce the message of road safety it sent to its 12,000 employees and tenants at SOHAR during its own highly successful 'SOHAR Safer Driving Week' campaign, held in December 2014.
Launched by Said bin Hamdoon bin Saif Al Harthy, Undersecretary of the Omani Ministry of Transport and Communications' Ports and Maritime Affairs, the goal of SOHAR Safer Driving Week was to instill a personal approach to driving through seminars and hands-on activities that included defensive driving, crash test simulation, the impact of mobile phone use, and load safety for commercial vehicles, among other things.
"As a contributor to road traffic, our responsibility is clear and we have been encouraged by the positive response we received during SOHAR Safer Driving Week. We cannot prevent accidents, but the risks posed by traffic accidents, and our ability to reduce that risk, is something that we all share," Mr Toet concluded.
-Ends-
About SOHAR Port and Freezone
SOHAR Port and Freezone is a deep sea port and free zone in the Middle East, situated in the Sultanate of Oman around 200 kilometres northwest of its capital Muscat. With current investments exceeding $15 billion, it is one of the world's largest port and free zone developments and lies at the centre of global trade routes between Europe and Asia. SOHAR provides unequalled access to booming Gulf economies while avoiding the additional costs of passing through the Strait of Hormuz. The existing road network and airport and the future rail system provide direct connectivity to the UAE and Saudi Arabia, as well as to the rest of the world. Equipped with deep-water jetties capable of handling the world's largest ships, SOHAR has leading global partners that operate its container, dry bulk, liquid and gas terminals including Hutchison Whampoa, C. Steinweg Oman, Oiltanking Odfjell and Svitzer. SOHAR Port and Freezone is managed by Sohar Industrial Port Company (SIPC), a joint venture between the Port of Rotterdam and the Sultanate of Oman.
Media enquiries
Adam Pitt,
Senior PR Manager,
Zed Communications
adam@zed-communications.com
+971 56 484 6617
+971 4 250 0336
Joshua Jireh,
PR Manager,
Zed Communications
joshua@zed-communications.com
+971 4 250 0336
+971 56 768 1943
© Press Release 2015
