Multiple sales offices to open overseas, ground breaking for Phase I begins in Q2 2015

Dubai-UAE: February 4, 2015

Sobha LLC, part of the multinational Sobha Group, today announced investments in expansion of its footprint regionally and globally.  The company is in the process of opening five sales offices in London, Singapore, Riyadh, Doha and Kuwait City by July 2015 to tap into the growing demand for its developments in the UAE.

In a press conference, held in Dubai, the company also provided progress updates on its prestigious Sobha Hartland development, the signature integrated community that will offer the best of living in Dubai.

Located three kilometers from the Burj Khalifa, the development is set to achieve a key milestone in September 2015 with the inauguration of the Group's first international curriculum school, Hartland International School. The company plans to break ground on its signature villas and apartments, and its high quality infrastructure in Q2 2015. On the infrastructure development front, tenders for roads and utilities have been floated and bids received. 

Addressing the media, Ajay Rajendran, Vice Chairman of Sobha LLC, said: "Sobha has been in the region for the last 40 years in the construction vertical and has been closely involved in the UAE real estate sector over the last decade. We strongly believe that the economic fundamentals for Dubai are stronger than ever and, therefore, the initiative to open overseas sales offices strengthens our commitment to Dubai's longer term real estate growth."

Sobha's phased release of the Hartland portfolio in the UAE in September 2014 received an immediate uptake. The high-end community which will feature two international schools, a state of the art spa, hotels and cafes will be delivered in phases beginning in the first quarter of 2017. The US$4 billion development is resonating across geographies and nationalities, because of its contemporary aesthetics, elaborate open areas and close proximity to Downtown Dubai, creating a community, where people can live, work, play and visit.

Sobha's exemplary reputation of going above and beyond expectations is well represented throughout the development with in-house expertise in design, engineering and building; enabling complete control over the achievement of excellence in quality and timeliness in delivery. Sobha Group's philosophy of 'No shortcuts to quality' will permeate through all aspects of the development.

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About Sobha LLC
Sobha is one of the fastest growing and fully backward integrated real estate players in the world which means unlike other developers Sobha LLC is involved in all areas of Sobha Hartland development from master planning, architecture, interior design, construction and even landscaping. This is quite unique and ensures complete control over timely deliver, cost and of course exceptional quality.

With nearly four decades of experience in creating resplendent interiors of palaces and masterpieces in the Middle East, Mr. P.N.C. Menon founded Sobha Limited in India in 1994 with a clear vision to transform the way people perceive quality in the real estate sector in India and the Middle East.

Since its inception in 1976 (as Services & Trade Company) it has always strived for benchmark quality, a customer centric approach, robust engineering, in-house research, uncompromising business ethics, timeless values and transparency in all spheres of business conduct.

Sobha Group has credentials of delivering 75 million square feet, with 38 million square feet of development under progress an annual turnover of AED 2.2 billion, employing over 28,000 people and a land holding of around 240 million square feet. These numbers, however, do not include the two significant developments in Dubai, viz., Mohammed Bin Rashid Al Maktoum City - District One and Sobha Hartland.

For more information on Sobha Hartland project, kindly visit the project website: www.sobhahartland.com.

For further information, please contact:
Elizabeth Sen
APCO Worldwide
M: +971 55 9548673
Email: esen@apcoworldwide.com

Gaurav Ghose
APCO Worldwide
M: +971 55 242 6701
Email: gghose@apcoworldwide.com

© Press Release 2015