Leading mobility distributor to distribute Samsung's range of mobile products in Bahrain

Middle East, February 15, 2012: SIT Distribution, the leading mobility distributor of IT, Mobility products and accessories, today announced that it has signed a distribution agreement with Samsung Electronics Co., Ltd. a leading mobile device provider. Under the terms of the agreement, SIT Distribution will distribute Samsung's range of mobile products including feature phones, smartphones and tablets in Bahrain for the Mobile Network Operators (MNO) Channel.

"We are pleased to have Samsung on board." said Adnan Al-Falah, Chairman, SIT Distribution. "The addition of Samsung to our brand portfolio is very strategic and will greatly enhance our sales revenue and channel reach. With SIT Distribution's wealth of experience in the distribution business, and also its extensive and strong channel network, we are confident of increasing the sales volume for Samsung."

SIT Distribution aims to strengthen Samsung's market share by positioning the company's mobility range strategically within the channel with a high-level of marketing and sales promotions.

Al-Falah continued "We recently expanded our infrastructure within the GCC with in-country offices and service centers. Our strategy is to better our services, turnaround time and apply localized go to market solutions for our partners."

"Samsung's agreement with SIT Distribution demonstrates its commitment to provide its valued consumers in Bahrain with its latest line-up of innovative and cutting-edge products," said Ashraf Fawakherji, General Manager, Telecommunications Group, Samsung Gulf Electronics. "SIT Distribution boasts valuable local and regional experience with deep market penetration. Through our partnership, we will be able to further cement Samsung's leadership position in Bahrain."

SIT Distribution will work with the network operators to increase consumer adoption of Samsung devices through attractive bundling propositions on data plans and complimentary products.

Ranjit Ravindran, Bahrain Country Manager for SIT Distribution said "Our focus will be on value propositions and stock management - having the right product at the right time."

SIT Distribution will launch the Samsung GALAXY Nexus in Bahrain, which will be available through Zain, Viva and Batelco.

About SIT Distribution FZCO, (www. sitdistribution.ae)
SIT Distribution FZCO has established itself as a leading mobility distributor in the Middle East, specializing in wireless data devices and accessories. As a pioneer of distributing mobility products in the region, we provide strategic solutions to meet demanding challenges and satisfy an array of clients in various countries. Our focus on providing stellar products, services, and value propositions to a broad base of resellers, retailers, and industry-specific partners has resulted in a deeper reach and greater deployment of mobility products across various domestic markets.

Providing an exceptional service to the customer and channel alike, SITD have revolutionized the Middle East mobile device market with its distinctive box-bundling, value added services and creative go to market strategies. With full-fledged offices in the United Arab Emirates (UAE), Saudi Arabia and Kuwait, and walk-in service centers located in Dubai, Manama, Kuwait City, Jeddah, Riyadh and Al Khobar, SIT Distribution has emerged as an undisputed market leader and sets the standards for the Middle East's distribution landscape. While our success is widely acclaimed, we continue to reinforce our signature hallmarks of service and support across all our operations and new ventures.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world's most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Media Contacts:
Cyrus Roche
SIT Distribution
Tel: +971 4 2936264
Email: cyrus.r@sitdistribution.ae

Sylvia Soares
Samsung Gulf Electronics
Tel: +971 4 4406009
Email: sylvia.s@samsung.com

© Press Release 2012