Event to raise health awareness amongst residents; Al Noor Centre for children with special needs to benefit from the Shoe Mart Walkathon

Dubai, 12th February 2007: In a bid to raise health awareness and generate charity funds for Al Noor Centre, Shoe Mart - the leading footwear brand in the Middle East, with presence in India and Spain - is organizing the 'Shoe Mart Walkathon' on the 16th of February 2007. The 5 km walk will be flagged off from the Jumeirah Beach Park on Beach Road, Dubai at 10.00 am and will end at the Al Noor Centre, where walkers will enjoy a carnival atmosphere including eats and a host of fun activities and competitions - with attractive spot prizes - for adults and children alike.

The Shoe Mart Walkathon - the first being organized by the company - lays stress on the importance of a healthy and balanced lifestyle. "Most UAE residents face increasing workloads and longer hours at office, forcing them to forego activities that make them healthier human beings, both from a physical and spiritual perspective," says Manu Jeswani, Director of Shoe Mart and the brain behind the event. "This event will combine the two aspects - physical well-being and the good of the community - so that people in the UAE feel inspired to bring in both these aspects into their lives."

The Shoe Mart Walkathon is expected to raise approximately AED 50,000 for Al Noor Centre. Walkers of all ages in reasonably good health are encouraged to register for the event by logging on to www.shoemartgulf.com or at any Shoe Mart store in Dubai.

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About Shoe Mart:
Shoe Mart is a leading chain of footwear stores, offering a galore of branded and value-for-money goods for a diverse audience, all under one roof.  Today it is a household name in footwear and accessories. This concept took shape when it started its operations in March 1990 in Dubai, UAE. Since its inception, Shoe Mart has grown from a single shoe store to one of the largest 'footwear and accessories' retail chains in the GCC region comprising of 97 stores spread across UAE, Bahrain, Saudi Arabia, Qatar, Jordan, Oman, Kuwait and Spain.

Keeping in line with the changing trends in the footwear business, Shoe Mart today retails a great collection of fashionable and comfortable - formal, casual and sport shoes, from over 30 countries around the globe; thereby satisfying customer needs. Shoe Mart offers an extensive range of footwear from value-for-money shoes to leading international brands like Adidas, Bata (Italy), Barbie, Clarks, Ecco, Filanto, Guess, Hush Puppies, Imac, Lee Cooper, Power, Puma, Red Tape, Reebok and Skechers. One can also find accessories such as belts, jewellery cases, handbags, luggage bags, purses, school bags, and an array of shoe care products, socks, suitcases and wallets, all under one roof. In addition to this, Shoe Mart also has individual concept stores for famous international brands such as Bata (Italy), Ecco, Pablosky, Pretty Fit, and Shelly's.

For more details, contact:
Rohini Rego/ Yona Al Atassi,
Partnership Public Relations
Mob: 050-3823556 Tel: +9714 2833930
Email: pr@partnershipme.com
www.partnershipme.com

© Press Release 2007