Ajmal launches new oriental Eau de Parfum

Dubai, 26 March 2006:  Ajmal Perfumes, the region's leading fragrance house and retailer, sparkles with an exciting and distinguishing fragrance named Dahn Oudh Al Shams Special Edition. Designed as a unique offering, this refined fragrance will add a new and exquisite dimension to the existing Dahn Oudh Al Shams product range.

Al Shams - Arabic for Sun- is an oriental Eau de Parfum exclusively created for today's brightest, far reaching and trend setting individuals. This special edition yields a pure, potent and longer lasting fragrance that is meant to accentuate your beaming presence. Derived from aged Indian Agarwood, the pleasant and long lasting aroma emanates unique characteristics bearing the mark of Indian Oudh.

Commenting on this special edition, Nazir Ajmal, Chief Perfumer, Ajmal Perfumes, says, "Dahn Oudh Al Shams Special Edition is our exclusive offering that is created for the individuals who enjoy opulent fragrances, who have a discerning taste and a burning desire to sparkle amongst the shine"

Dahn Oudh Al Shams Special Edition is presented in a golden, sparkling flacon. The 30ml bottle can be purchased in all Ajmal showrooms and through select dealers throughout the Middle East. 

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Note to Editors:
Ajmal, in it's over 50-year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong presence in the Middle East with over 90 exclusive retail outlets, including 32 in the UAE, and hundreds of dealerships across the Middle East. Information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com.

For further information, please contact: 
Nicole Suter
Account Executive
GolinHarris
Capricorn Tower, 7th Floor
Sheikh Zayed Rd
P.O.Box :116462
Dubai,
UAE
t + 971.4.332.3308
f + 971.4.331 6733
m + 971.50.376.8865
nsuter@golinharris.ae

© Press Release 2006