17 January 2005
Shell Oman Marketing Company is known for its innovative endeavours that create value for customers. The launch of the new Shell Card is yet another unique initiative, confirming to Shell Oman's tradition of bringing rewarding services.

Shell Card was recently launched in a grand ceremony at Crowne Plaza. Representatives of reputed corporate houses and senior officials from Shell Oman attended the launch event. 

"Shell Card is Oman's "first and only" fully automated fleet management system. Backed by a countrywide network of Shell service stations, it provides enhanced security with multiple levels of control. It's the simple, efficient, reliable and secured solution for fuelling your fleet with optimum profit," said Mr Radha Juma Cards Manager of Shell Oman Marketing Company. Every Shell Card features a microchip with an exclusive PIN number that is encoded with necessary information. It ensures fuel is supplied only to authorised drivers or specified vehicles. Each card can be programmed according to any set limits required by the customer. You can set weekly, daily or monthly consumption limit.

"The state-of-the-art ALPHA SYSTEM in Shell Card gives you complete peace of mind. It enables the card reader to capture transaction details made on the pump automatically, eliminating any form of manual intervention,". At the launch event, a live demonstration was specially arranged to explain the simple, efficient and totally secured method of fuelling the fleet with Shell card.  

Shell Card gives you total control over fuel consumption. You receive a monthly invoice and customized fleet management reports with online support. With just a click you get details of transactions online, which are updated regularly. The Shell Card eliminates lengthy paper work, resulting in speed and ease of transaction. Prominently located Shell Service Stations all over the Sultanate accept the card and it offers great savings with flexible credit terms. The Shell card forecourt application is supported by a secure, state-of-the-art back office infrastructure and secured audit process. It ensures confidentiality and high availability of customer data at all times.  

Shell Card offers excellent solutions for efficient fleet management with the option of four different cards to meet diverse business needs. The top of the range product is the Gold Card, designed for senior executives, which can manage up to 10 vehicles. Another unique solution is the Fleet Card, which is a vehicle specific card. It provides the owner or fleet manager detailed analyses on the distance travelled, fuel purchase patterns and fuel consumption. For compact businesses, the Fuel Card is an ideal solution. It's an optional card, which can be made open, driver, vehicle, department, equipment or site specific. The card is useful in case of emergencies, rented cars, jerry can filling, storage tanks, site equipment filling, ...etc. The Shell card range also includes the Project Card, a quantity-limited card, which can be issued for a particular project. The limit on this card is agreed based on the security provided for it. It can be reloaded at the Shell Oman Head Office.  

Shell Card is the perfect tool for better business planning, effective administrative control and maximizes vehicle fuel utilization. "We're confident that, for our customers Shell Card will prove to be the smarter way to fuel their businesses," explained Mr. Redha Juma , Manager of Shell Cards.  "With the support and feedback from our customers Shell Oman will continue to implement more rewarding ideas that will benefit their businesses," he concluded.

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© Press Release 2005