Shell Oman has launched a mega promotion to coincide with the start of summer. Customers have a chance to win five Toyota Corollas (one per draw, where the first car is dedicated towards public awarness on traffic saftey tips during the GCC Traffic Week) on purchase of a four-litre pack. Each draw coupon has a chance of winning in all the subsequent draws. The promotion runs until 9 June 2002. An interesting feature of the promotion is that it works to raise customer awareness about the three different variations of motor oil that Shell Helix offers.
Shell Helix (in the red pack) is a high quality mineral oil suitable for most standard saloon cars. Customers who buy Shell Helix are eligible for one draw coupon. Shell Helix Plus (in the blue pack) is a semi-synthetic oil that provides advanced protection for more powerful engines and in difficult driving conditions. It is recommended for newer and four-wheel-drive vehicles. Purchase of Shell Helix Plus entitles a customer to three draw coupons. Shell Helix Ultra (in the grey pack) is a fully synthetic motor oil, created with Formula I technology to protect the high-performance engines of sports and luxury cars. Every purchase of Shell Helix Ultra brings the customer six draw coupons.
Says Nabil Al Zadjaly, Commercial Sales Manager, Shell Oman Marketing Company: "This promotion is our way of thanking our loyal customers and letting new customers know about the range of high quality lubricants that Shell Helix offers. We are constantly trying to add value and bring excitement into the market, so we decided to kick off the year with a really big promotion. It is directly in line with our philosophy of superior customer service."
Says Zaiviji Ismail, Retail Manager, Shell Oman Marketing Company: "A thorough promotion briefing kit has ensured that every member of the retail team is involved and aware of the objectives of the promotion. The information is passed on by them to the retailers. Eventually, this will result in better customer service and more value for the customer. For the Shell retail team, 2002 is 'The Year of Lubricants', focusing totally on customer satisfaction. This promotion is one of the many new initiatives that are lined up for the year."
Shell Helix motor oils were launched in Oman by Shell Oman Marketing Company in 1999. They are blended and packed locally at the Company's own Lubricants Blending Plant, the only one of its kind in the Sultanate. The plant operates under ISO 9002 conditions, assuring high standards and total commitment to quality. For these reasons, Shell Oman is best-placed to cater to the local market and provide the highest level of service to customers in the Sultanate.
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© Press Release 2005
