13 January 2009
114 shops and restaurants trading

Sharjah, UAE - Sharjah City Centre, the premiere shopping and leisure destination of the Emirate, today celebrated the opening of its major expansion, renovation and redevelopment programme that began last spring.  The substantial expansion will be home to some significant new fashion brands and offer customers unparalleled choice and value. With more than 20 new retail outlets, cafes, and restaurants Sharjah City Centre is now brighter, bolder and better than ever before.

"We are constantly looking to offer our customers the greatest choice and value, and the result of the redevelopment of the already-successful Sharjah City Centre shows that we have undertaken this project with the needs of our customers in mind" explained Ali Al Abdulla, VP-Asset Management-Shopping Malls, Majid Al Futtaim Properties "The new area will offer our visitors a whole new selection of shops and restaurants, and will help keep Sharjah City Centre the dominant destination of choice in the emirate.

"Even though we are already the highest drawing shopping destination in the Emirate, we want to make sure that the development of Sharjah City Centre continues our commitment to bringing the best value oriented retail brands to the region - giving out customers a real and varied choice, whilst at the same time keeping the Centre fresh and interesting," he concluded.

Senior government officials from Sharjah visited the mall in the morning to take a tour of the expansion and expressed delight at the timely completion of the development. The new extension has been designed to expand the world-class shopping facilities to residents and tourists of the Emirate. It has also helped in introducing new international chains and generating additional employment opportunities in Sharjah.

The expansion project now takes the mall's retail area to more than 37,500 square metres, with a total of 114 shops.  Among the new stores opening, four are being introduced for the first time in the Emirate. These include the UK's leading fashion retailer New Look, Swedish retail giant H&M and worldwide book retailer, Borders - all opening their first flagship stores at Sharjah City Centre. BHS Women will be the first store of its kind in the Middle East.

Other new additions include fashion retailers Pierre Cardin, Monsoon, Evans and Jennyfer; shoe retailers Pablosky and Vincci; lingerie brands La Senza and Women's Secret and department store BHS, among many others.

The redevelopment also saw some stores moving from their current locations, which facilitated the introduction of a bigger and better family entertainment space. At the same time, Magic Planet has relocated to the first floor and has introduced some exciting new rides for 2009.

 - Ends -

About Sharjah City Centre:
Sharjah City Centre is located in the heart of Sharjah, along the main Al Wahda Street. Developed and managed by MAF Properties, the centre has recently completed its expansion, renovation and redevelopment programme. The new extension takes the mall's total retail area offering 37,553 square metres with a total of 114 shops offering the ultimate value oriented retail mix. The mall is now home to an additional 22 new stores including internationally renowned anchor stores New Look, H&M and Borders. Other leisure and entertainment facilities in the mall include a Magic Planet and 16 fast food outlets, positioning Sharjah City Centre as one of the dominant Centre's in the Emirate for value shopping. Sharjah City Centre's welcomed over 10 million visitors in 2007.

For more information, please contact:
Komal Manglani
Polaris Public Relations
P. O. Box 32838, Dubai, UAE
Tel: +9714-3415555
Fax: +9714-3415588
Email: k.manglani@polaris-me.com  

© Press Release 2009