Sharaf DG Guarantees 'Best Value' during DSF '09

Electronics retail powerhouse lures shoppers with 'Opening Day Crazy Offers' and promises 'Best Value Guarantee' throughout Dubai Shopping Festival

Dubai, United Arab Emirates, January 14, 2009: Sharaf DG, the UAE's largest electronics retailer, is all set to woo shoppers this DSF '09 by announcing whopping discounts and bundle offers on a wide range of electronics and appliances. Furthermore, customers shopping at the retail chain during the festival can be assured of the best deal with the 'Best Value Guarantee'. Sharaf DG has put its money where its mouth is and guarantees that customers finding a better deal elsewhere will get a refund of the difference. To fuel the shopping frenzy Sharaf DG has lined up 'crazy deals' exclusively for the opening day of DSF, providing the proverbial fire-works to kick-off the festival.

Commenting on Sharaf DG's DSF plans, Mr Nilesh Khalkho, CEO Sharaf DG said, "In the current overcast market sentiment, detailed survey of our customers revealed that consumers are no longer interested in sales promotions and other gimmicks based on luck and chance. They need to see on-the-spot value and guaranteed returns and this has formed the basis of our marketing campaign this DSF. We invite customers to 'blindly' shop at Sharaf DG, assuring them that they will get the 'best value' deals, offers and prices across all categories of electronics. We have also designed 'Killer Offers' for the first day where prices have been slashed to help kick-start our campaign. If you are looking for absolute value this DSF, then it has to be Sharaf DG".

A few of the 'Crazy offers' on the first day include an HTC 3G mobile phone, original priced at AED 2499/-, being offered at AED 999/-; an 8 GB iPod Nano available for nearly half its price; a Sony Playstation free with an Acer laptop; a free Apple iPod, carry case and headset free with a purchase of any laptop above AED 3000/- and the world's slimmest camera for AED 499/- (original price AED 799/-) bundled with a free Motorola phone and a Du sim card.

As part of the DSF promotion Emirates NBD Bank and Mashreq Bank credit card holders shopping at Sharaf DG will be entitled to avail 0% Easy Payment Plan for a period of 6 months on purchase of above AED 1000.

The DSF offers and promotions will run at all Sharaf DG outlets. Sharaf DG has recently opened three new stores in Dubai - in Mankhool, Dubai Mall and Union Co-Operative Society on Al Wasl road. This is in addition to the existing ones at Ibn Battuta Mall, Deira City Centre Mall and Times Square Center on Sheikh Zayed Road.

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About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center are designed to international standards is a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.

For further information, please visit http://www.sharafdg.com

Media Contact:
Colin Saldanha
PR Consultant
OAK Consulting
Email: colin@oakconsulting.biz
Tel: +971506400762