Tatawwar brought to you by HSBC in partnership with Potential.com is supporting the next generation of social innovators

Since the launch of Tatawwar: Building Tomorrow’s Minds, from HSBC and Potential.com, 4650 students from over 1000 schools across the UAE, Egypt, Oman, Kuwait, Bahrain, Qatar, and Algeria, have registered in the programme. The Tatawwar team are hosting a series of workshops in each of these countries with the first three workshops in the Tatawwar: Building Tomorrow’s Minds programme in Dubai (18 January 2020), Abu Dhabi on 25 January 2020 and Bahrain: 25 January 2020.

The workshops provide the 250 shortlisted projects with the tools to make their projects a reality. At the end of each workshop, A panel of judges across all the workshops will then select the top 20 to participate in the final round in Muscat, Oman in April 2020, where they will develop their projects further with the aid of extensive coaching from industry leaders.

The top three winners’ prototypes will be showcased at the HSBC sponsored UK Pavilion at Dubai Expo 2020, and will also receive cash prizes of USD 5,000, USD 3,000 and USD 1,500 respectively.

So far, this year, Tatawwar has received 4650 projects, from over 800+ schools across 7 countries in Middle East & North Africa.

Tatawwar: Building Tomorrow’s Minds is an interactive online and face-to-face programme that brings together students aged 15 to 18, schools, parents and the business community to innovate for a sustainable future by addressing one of three United Nations’ Sustainable Development Goals:

  • Climate Action
  • Human Health and Well-being
  • Clean Water and Sanitation

The programme offers a series of learning resources to support students as they develop their innovative ideas. The most promising will be invited to in-country workshops to be held in January across the region, to build their initial prototypes.

Two of the Tatawwar previous winners have launched their crowdfunding campaigns on Zoomaal.com to kick start their projects. Samah Abdullah from Egypt and Zoya Naeem from the UAE have come up with innovative solutions to address the water scarcity challenge.

The next workshops in February are scheduled for:

  • Cairo, Egypt: 1 Feb 2020, AUC - gate 4
  • Kuwait: 8 Feb 2020, Sabah Al-Ahmad Center for Development and Innovation
  • Doha, Qatar: 8 Feb 2020, QBIC - Qatar Business Incubation Center
  • Muscat, Oman: 15 Feb 2020, venue to be confirmed.

Here is a video link for the project to date. This video explains the workshops and next steps in the process.

You can download photos for Dubai here, Abu Dhabi here and Bahrain here.

HSBC in the MENAT region

HSBC is the largest and most widely represented international banking organisation in the Middle East, North Africa and Turkey (MENAT), with a presence in 9 countries across the region.  HSBC has operations in the United Arab Emirates, Egypt, Turkey, Qatar, Oman, Bahrain, Kuwait and Algeria. In Saudi Arabia, HSBC is a 29.2% shareholder of Saudi British Bank (SABB), and a 51% shareholder of HSBC Saudi Arabia for investment banking in the Kingdom.

This presence, the widest reach of any international bank in the region, comprises some 350 offices and around 10,500 employees. In the year ending 31st December 2018, HSBC in the MENAT region made a reported profit before tax of US$ 1,557m.


Potential.com is a global EdTech social enterprise that works with individuals, governments and corporates to support key social projects such as job creation, SMB and entrepreneurship development, workforce optimizations and Skills-to-job matching.

Governments and leading brands around the world, rely on Potential.com’s innovative empowerment platform to launch customized initiatives for their citizens and customers by helping them; startup, expand their businesses or enhance their corporate career.


© Press Release 2020

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